Strategic Media Planner
Reporting to: Head of Planning
The Role
Working at Anything is Possible should be a life-changing experience. Bold words we know, but that's why we set up the business. Agency life doesn't have to be overworked and underpaid. It should be about working on great projects, with great benefits and a healthy work life balance.
We believe anything is possible and we need people to help us achieve it. Working alongside the aip co-founders and wider team, you will be intrinsic to the success of our agency.
The primary focus of the Strategic Media Planner is on the development of new comms strategies and media plans for our existing clients, as well as lead on new business pitches. You will be expected to support the Head of Planning across media, creative and integrated client accounts.
You will help us to deliver high quality work for our clients, through innovative & creative solutions that cover our three business areas: media, creative & technology. With your help we will grow the business and win new clients. We will win awards and challenge the media industry to be better.
On a daily basis you'll be responsible for working with the other agency departments to provide best in class responses to client briefs. You will have the autonomy to proactively build strong working relationships with internal and external contacts, sharing knowledge and expertise to enhance the agency's output.
The Planning Team
Our role is to provide a centre of excellence to fuel the agency to produce outstanding work for our clients. You will take the lead on developing strategic solutions across our client portfolio to meet and exceed their expectations, and lead the planning work for your clients. We deliver market leading solutions for our clients which will meet their campaign objectives in the most effective way, with ideas and partners that our clients may never have been previously aware of.
With the agency built on three pillars of media, creative and technology, it gives us a competitive advantage to do some truly outstanding work. All three pillars work closely together allowing for innovation, automation and market leading integrated campaign solutions that push the boundaries of our industry.
Be a champion of Effectiveness and delivering meaningful business results for our clients. This should be reflected in your own work, and a behaviour that is encouraged across the agency. Establishing the objectives and KPIs, testing opportunities and expected outcomes is essential for all campaigns.
Knowledge Sharing and Connections
As a champion of data and insights, your role is to establish how we can best share knowledge with internal and external teams. Within your role, we want you to input into how we can best use our tools suite to enhance the agency's output.
You will provide thought leadership across our business and the industry, delivering insightful blog posts on our website and the trade press.
Forming outstanding relationships with internal team members will be essential for developing the best work for our clients. Your role is to ensure our department understands the needs of other teams and how we can best support them.
Daily Responsibilities
Get under the skin of your clients audience, building a picture of who they are, what motivates them and their behaviours, and how best to reach them across a full owned, earned, shared, paid mix of channels
Build detailed knowledge of the categories that your clients operate in, keeping up to date with competitor activity, new entrants and potential threats
Ownership over the agency's response on new briefs on client patch - developing the insights, strategic direction and, in collaboration with Craft teams, forming the recommended solutions across media, creative and tech
Deliver holistic media plans that inspire growth for our clients across a multi-channel mix
Lead on new business opportunities, designing the strategic response and taking on a senior role in the presentation
For Creative projects, distil the insights and approach into the Creative Brief and present the key information as part of a workshop session to spark ideas
Keeping track and reporting on industry developments relevant to their accounts, including the activity of key competitors.
Maintaining a detailed awareness of relevant media research and new opportunities within different media channels.
Find the best ways to share knowledge with internal and external parties to ensure they are getting value from the work
Develop recommendations on new opportunities and potential testing options - both as part of the brief responses and proactively
Ensure all campaigns are working to a measurement framework, and monitor performance against these metrics on a regular basis
Contribute to quarterly meetings, using them as an opportunity to share knowledge and present new opportunities
Contribute to wrap up reports or end of year analysis to demonstrate how the campaigns have delivered against the client's objectives and achieved meaningful results
Skills
Ability to build relationships with senior client stakeholders & sell-in strategy across existing clients and new business pitches
Ability to interpret client briefs, challenge thinking and form recommendations based on usage of data and our tools suite
Curiosity to uncover new insights across the category and audiences
Strong communication skills and the ability to confidently present recommendations
Behaviours that drive success
Role
We all share Possiblist behaviours. Working within the wider team there are some core behaviours that will help you succeed within the role:
You should be inquisitive and have the fearlessness to question the status quo
Solve problems and grab opportunities
A demonstrable interest in data and analysis
Help people around you
Strong verbal and written ability
Ability to distil information and pull out key insight
Ability to solve problems in a logical, analytical and creative way
A passion for building brands and behaviours