Senior Marketing Executive
Summary of Role
The Marketing Executive will drive the brand and strategy in collaboration with a range of stakeholders, tailoring messaging and developing marketing campaigns and activity.
Key Areas of Responsibilities:
* Implement marketing and communicate strategies for Complete Fertility in conjunction with the Clinic Director.
* Work within set marketing budgets set, in conjunction with the Clinic Director.
* Oversee all contractors relating to marketing and communication.
* Oversee marketing and communication contracts and agreements with the support of the Clinic Director.
* Manage campaigns ensuring teams are operationally ready and informed of planned marketing activity well in advance.
* Oversee and approve marketing material, from website banners to hard copy brochures and other relevant material.
* Weekly update meetings with Clinic Director on activity.
* Monthly updates prepared for SMT on ongoing marketing & communication operations.
* Oversee the management and generation of marketing reports
* Oversee Website maintenance.
* Oversee accurate, valuable, and engaging content for the Complete Fertility website, twitter, Facebook, and blog that attracts and converts our target groups.
* Communicate with SMT on website content – updates.
* Ensure that all marketing materials are produced and deployed in compliance with the Advertising Standards Authority.
* Coordinate with media buying agency/ensuring bookings are made.
* Produce regular insights into customer experience.
* Coordinate/organise/instigate market research activities.
* Oversee production of both marketing and wider business print materials
* Oversee the organisation and coordination the production of webinars.
* Support internal projects such as pricing reviews or business development opportunities.
* Co-ordinate output of staff communication material and events.
* Any other reasonable tasks related to Marketing & Communications as directed.
Key Competencies
* Ability to develop and coordinate market strategies.
* Commercial awareness
* Strong IT skills, Excel, Word, and PowerPoint
* Solid knowledge of website analytics tools (e.g., Google Analytics)
* Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
* Knowledgeable of and adherence to Advertising Standards Authority.
* Knowledge of Event Management
* Experience in use of multiple social media channels/ platforms for B2C marketing campaigns
* Ability to engage and coordinate with multiple stakeholders (agencies)
* Ability to react quickly to market events (may require weekend response)
* Understanding of basic CMS systems
* Attention to detail – brand guardian for the company.
* Proofing – advertising/web content
* Copy writing – some web content
* Up to date with the latest trends and best practices in digital marketing and measurement
* Educational – Degree qualified
* Professional Experience A minimum of 2 years’ experience in a marketing role where demonstrate worked independently.
* Languages: Fluency in English language – Advanced level - written and verbal.
* Excellent -demonstrable communication and presentation skills
Desirable Criteria:
* Experience: Healthcare experience preferable but not essential
* Experience: Digital Marketing experience an advantage
Terms and Conditions of Employment
Hybrid Working: At least 3 days onsite will be required with hybrid working available following initial onboarding.
Working Hours Weekly - 37.5 hours - between the core hours of 8:00 and 18:00, Monday to Friday with occasional weekend working where necessary.
For further information please contact Eve Webster on 07789 393339 or 0117 435 0043 or email at team@curated.partners
PLEASE NOTE THAT ANY THIRD-PARTY APPLICATIONS WILL BE FORWARDED TO CURATED PARTNERS