Overview PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. We pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep). pep is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com As Impulse & Discounters Marketing Manager, you will lead omnichannel marketing strategy & activation for the traditional trade impulse channel, including wholesale, convenience, forecourts, as well as the discounters channel. The critical success factor for this role is the ability to understand the Impulse channel and the nuances within the sub channels of wholesale and convenience, in order to build strategic, next-gen marketing strategies across for B2B & B2C, leveraging new and existing marketing platforms, tools & data to consistently optimize marketing mix for best potential business impact. You will work collaboratively with the commercial leads to strengthen end-to-end capabilities and set future channel direction with a focus on digital-first, data-driven campaigns. Responsibilities Strategize, plan and deliver Impulse marketing strategy and activation plans across wholesale, convenience, forecourts & discounters. This requires close connectivity with brand & commercial partners. Create bespoke campaigns for strategic customers where relevant. Lead development of Trade Press Strategy and own relationship with Cirkle. Own and manage budget for total Impulse & discounters – tracking monthly and flagging risk. Drive post-campaign evaluations process to decipher learnings and build future success. Establish “performance mindset” leveraging data to optimize campaigns for strong ROI. Build capability and drive thought leadership within the omnichannel marketing team and across broader impulse commercial team, enabling continuous progress and upskilling on omnichannel media activation best practices. Cross-functional partnership & relationship management across internal teams (Sales, Marketing, Corporate & other media functions) as well as external (agencies, supplier partners, customers). Ownership over: Depo execution, retail execution (POS, KPM engagement, sampling etc.), consumer activations in retail, managing trade days with wholesalers, Cirkle trade press, brand sells Qualifications This role is customer facing and will require knowledge of the retailer environment plus connecting into marketing and trading teams. Team leadership; motivating a team to deliver, coaching & mentoring individuals to fulfill potential. Organisational skills / project management. Excellent written and verbal communication skills. Results orientation and ability to extract key actionable insights from data. Desirable knowledge / experience: Experience working within FMCG (Sales / Marketing / Omnichannel Marketing roles). Good understanding of key marketing mix levers and interpretation of brand plans; connecting brand & commercial priorities Salary and benefits: Competetive Salary Company mobile. Company tablet Flexible benefits package 25 days holiday (with the option to buy or sell more) bank holidays Extensive pension scheme Opportunities: The opportunities and channels for growth and progression are endless here at PepsiCo and being a company which strives on enhancing our employees we are positive that you will be able to have incredible and extensive career at PepsiCo. We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.