We’re Hiring: Head of Marketing | B2B Exhibitions & Conferences
Dubai, UAE | Open to relocation
Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows.
This role requires a strong marketing leader with proven experience in B2B event marketing, particularly within exhibition organizers, conference producers, or trade show environments.
Key Responsibilities
* Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events.
* Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
* Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
* Collaborate closely with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
* Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
* Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.
Requirements
* At least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments.
* Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
* Strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution.
* Experience with data‑driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis.
* Proven experience in planning and delivering large‑scale, multi‑channel marketing initiatives.
* Ability to establish and manage strategic partnerships while working closely with senior stakeholders.
* Strong communication skills: producing compelling written content, delivering presentations, and communicating across teams and external partners.
* Leadership and people management capabilities, guiding and developing a marketing team to achieve high performance.
* Highly organized, capable of managing multiple projects simultaneously in a fast‑paced, results‑driven environment.
* Analytical mindset to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement.
* Creative, proactive, and self‑motivated with a strong focus on delivering measurable results.
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