Job Description
Reports to: CEO & Co-Founder
Overview
As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.
Responsibilities
* Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
* Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
* Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
* Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
* Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
* Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
* Team Leadership: Build, lead, and inspire a high-performing brand and creative team
Qualifications
* A strategic thinker with a strong creative eye and cultural radar.
* Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
* Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
* Obsessed with storytelling, aesthetics, and the power of community.
* Comfortable working in a fast-paced, startup environment.
* 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
* Proven success leading brand campaigns that have driven engagement and brand equity.
* Strong understanding of digital marketing, content creation, and influencer / community ecosystems.
* Leadership experience managing creatives and/or cross-functional teams.
Benefits
* 50% Employee Discount
* 24 days holiday per year (plus bank holidays)
* A paid day off on your birthday
* A paid moving day per year
* Hybrid Working Arrangements - 1 day per week WFH
* Pension Scheme
* Bonus Scheme
* Employee Assistance Programme for you and your family
* £500 employee referral bonus scheme
* Local Business Discounts (cafés, fitness, beauty etc)
* North-West London office location directly located next to good transport links
* Casual office dress code (your style of dress is up to you, wear what you feel best in)
* Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
* Regular Office Social Events (e.g. payday socials)
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