Havas SO is a purpose-built healthcare communications agency bringing together a diverse team of creative and communications experts to create more meaningful, Stand-Out health experiences. We offer a full spectrum of solutions, services and channels. No matter the brief, we can draw on the right talent to solve the right challenge. This means bringing patient experts into creative briefs, and advertising minds into PR campaigns. By building teams for specific challenges, we solve briefs in a practical way, with solutions that have patient and society’s well-being at their heart.
Summary of our role
Reporting to the Social & Digital Lead, the Digital Account Manager will play a key role in understanding the business, developing healthcare communications skills, and leveraging social and digital strategies to elevate client communications.
A true team player, you will approach tasks with enthusiasm and a ‘can-do’ attitude, demonstrating a keen interest in industry trends and their practical application to our day-to-day work.
Over time, you will build confidence in managing the smooth execution of designated projects while embedding yourself into accounts to support the team. You will ensure that social and digital activities are integrated seamlessly into broader communication strategies.
You should have a solid understanding of core social and digital platforms and their effective use in engaging diverse audiences. This includes their application in advertising, creative content development, and insight mining for campaign planning and new business opportunities.
Please be aware that this is a full-time permanent role and our current hybrid working arrangement is two days from home. Our office is located in Kings Cross.
What you can expect to be doing:
* Project Management: Oversee the day-to-day execution of social and digital projects, ensuring timely delivery and high-quality outcomes.
* Client Engagement: Act as a point of contact for clients, providing updates and advice.
* Digital Advertising & Analytics: Lead digital advertising campaigns, conduct evaluations, and oversee social listening activities using tools like Google Keyword Planner AND Semrush.
* Strategic Insight & Advisory: Advise clients on the evolving social and digital landscape, industry trends, and best practices for engagement.
* Content & Campaign Development: Oversee the creation of high-quality content tailored to different platforms, audiences, and regulatory requirements.
* Financial Oversight: Support budget planning, forecasting, and resource allocation to ensure projects remain on track and within budget.
* Stakeholder & Industry Relationships: Develop relationships with key industry experts, influencers, and third-party partners to enhance campaign effectiveness.
* Compliance & Regulatory Awareness: Stay informed on industry regulations (ABPI, PAGB, MHRA) and ensure adherence in all client communications.
* Innovation & Thought Leadership: Keep up with emerging trends, platforms, and creative opportunities, sharing insights to drive innovation in client work.
This role could be a great fit for you if you have:
* Excellent verbal and written communication skills, with the ability to engage clients and stakeholders effectively.
* Strong knowledge of major social and digital platforms, including their best practices and latest trends.
* Experience with tools like Google Keyword Planner and Semrush.
* Proficiency in digital advertising platforms, such as Google Ads Manager, Facebook Business Manager, Twitter Ads, TikTok Ads, and LinkedIn Business Manager.
* Experience navigating medical regulatory codes (e.g., ABPI, ABHI, EFPIA, FDA) in digital and social media campaigns is desirable but not essential.
* Strong project management skills, with the ability to prioritise tasks, meet deadlines, and adapt under pressure.
* A proactive and solutions-focused mindset, using initiative to drive projects forward independently.