CRM Executive
Find out if this opportunity is a good fit by reading all of the information that follows below.
Liverpool (Hybrid – 2x Days a Week in Office)
£30,000-£35,000
Join an iconic British betting and gaming brand as it continues its digital transformation and builds a high-performing commercial team!
THE COMPANY
One of the UK’s oldest names in sports betting and gaming is modernising its business after more than a century in operation; having evolved from a traditional, paper-based business into a digital-first brand, the company now offers sportsbook, casino, and free-to-play products under a renewed growth strategy. With transformation at the heart of everything they do, they’re expanding their CRM and marketing teams to deliver a best-in-class player experience across every touchpoint!
THE ROLE
As CRM Executive, you’ll play a key role in delivering multi-channel CRM campaigns across email, SMS, and push notifications, helping to engage, retain, and re-activate customers across multiple products. You’ll join a small but growing CRM team (Head of CRM and CRM Manager), working alongside an agency partner to deliver impactful, data-driven communications, and you’ll be responsible for:
* Building, testing, and deploying CRM campaigns using Xtremepush and agency support
* Managing campaigns end-to-end across email, push, and SMS
* Using segmentation and personalisation to drive engagement and retention
* Carrying out QA and reporting to ensure accuracy and compliance
* Using basic HTML to edit and update templates (no coding required as you’ll utilise drag-and-drop tools)
* Collaborating with wider marketing, product, and design teams to align messaging
* Contributing to a subscription-based product model with regular communications and offers
YOUR SKILLS AND EXPERIENCE
* Hands-on CRM experience
THE BENEFITS
* £30,000-£35,000
HOW TO APPLY
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page