This role leads the digital content strategy across web, social and CRM for a portfolio of brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance.
Client Details
Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change.
Description
* Develop and execute a holistic digital content strategy across web, social media, and CRM
* Collaborate with channel marketing, product, and cross-functional teams to align content with business objectives
* Plan, optimise, and map website content and user journeys to improve engagement and UX
* Manage and coordinate the social media content calendar for timely, brand-consistent messaging
* Oversee the CRM campaign calendar, delivering targeted, data-driven communications
* Brief and manage external agencies to ensure strategic alignment and high-quality delivery
* Embed SEO best practices across digital content, considering AI-led search trends
* Monitor and analyse digital performance metrics, providing insights and recommendations
* Integrate content planning with broader marketing campaigns, product launches, and brand initiatives
Profile
About You
* Proven experience in developing and executing digital content strategies across web, social, and CRM
* You will have at least 5+ years experience in a similar role
* Strong background in B2B product-led marketing or technical/solution-driven environments
* Experience collaborating cross-functionally with marketing, product, and technical teams
* Skilled in SEO, content optimisation, and performance marketing
* Ability to translate complex product information into clear, customer-focused messaging
* Excellent project management, communication, and stakeholder management skills
* Comfortable working in a fast-paced, collaborative environment
* Experience managing external agencies to deliver campaigns effectively
* Analytical mindset with the ability to turn data into actionable insights
Job Offer
* Salary: £45,000 - £52,000, depending on experience
* Annual bonus: Up to 10% discretionary performance-based bonus
* Retirement support: Employer pension contribution
* Hybrid working: 3 days per week in the office
* Annual leave: 23 days of annual leave, plus all bank holidays
* Permanent position based in Southampton
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