Position
UK Retail Digital Media Lead
Location
York or Gatwick (with regular UK retailer travel)
Benefits
* Potential discretionary annual bonus
* 12 flexible days on top of 25 days annual holiday entitlement pro rata
* Car allowance
* Generous pension scheme
* 2 paid volunteering days
* A focus on personal development and growth
* Attractive salary
Why this role matters
Help define how iconic brands show up and sell in every UK grocer. Build the engine that turns brand love into baskets—and set a new UK standard for digital retail execution.
Position Summary
As Retail Digital Media Lead, you’ll build the UK’s benchmark for lower‑funnel performance, tightly connected and in partnership with our media teams and upper-funnel brand building teams. You’ll unite search, retail media networks, product pages, promotions and availability into one simple plan that creates new incremental value: new households, bigger baskets, more repeat purchase—with proof in weeks, not quarters.
Your impact
* Build the system. Set a clear UK upper x lower‑funnel RDM strategy, simple guardrails between Sales, Media and Marketing to unlock one integrated strategy that connects Brand, Sales, Digital Commerce and Retailer priorities.
* Create retailer playbooks across various touchpoints with our key partners and lead our media house relationships and councils—including but not limited to Amazon Ads, Tesco Media, Nectar360, LSEleven, MMG, Ocado Ads, Co‑Op Media Network, Iceland Media, plus quick‑commerce and B2B.
* Connect brand to basket. Set the governance and lead our teams to design world‑class connected activation from CTV/social/creator to retailer media to PDP to basket; reuse audiences and creative; share KPIs with Sales and Brand teams to unlock unforgettable communication on every occasion.
* Make measurement undeniable. Co‑ordinate a UK Measurement Council; one KPI language and dashboard in a privacy‑safe test/control environment whilst using other tools to triangulate. Scale only what proves incremental and pays back fast.
* Lead a forward‑thinking learning agenda. Launch focused experiments by mission × retailer × category.
* Lead with partners and commercial teams. Lead best‑in‑class JBPs with commercial and media teams, secure co‑funded pilots, and publish joint case studies that set Digital Commerce market best practice and leverage RDM to maximise commercial value.
* Grow capability. Build an RDM community across the market where you can upskill the organisation (foundations → advanced).
Your impact is visible and measurable
* New‑to‑Household
* PDP conversion
* Search share
* Cost per Add‑to‑Basket
* Weeks‑to‑payback met
Your ingredients for success
* Proven lower‑funnel results in UK grocery: you’ve lifted share of search, PDP conversion and basket adds, while cutting cost‑per add to basket and cost per new to household/brand—with clean, trusted readouts.
* Hands‑on retail media craft. You’ve “traded the desk” across RMNs (onsite and offsite to onsite), retail search/SEO and digital shelf—and you know how campaigns really run.
* Measurement fluency. Comfortable with test/control and geo‑lift, confident reading MMM and other tools—and decisive about scaling by incrementality, not vanity metrics.
* Builder & simplifier. You make complex things usable: clear playbooks, simple dashboards, fast rituals, crisp narratives.
* Bridge‑maker. Credible with Brand, Sales, Digital Commerce, Data, Supply and retailers; inclusive, practical and great at turning debate into action.
* Growth mindset. Curious, resourceful and energised by pace. You care about outcomes and about how people feel doing the work whilst being able to influence outcomes.
Other key attributes
* Commercially sharp (payback, contribution, mix).
* Storyteller with numbers—you make the “why” and “so what” obvious.
* Values‑led: privacy‑safe, brand‑safe, shopper‑first by design.
* Legacy builder—you leave teams better than you found them.
EEO statement
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process. We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.
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