Roles & Responsibilities:
* Analyse user behaviour and product performance data to inform strategic decisions and optimise the digital product experience.
* Design, implement, and evaluate A/B tests to measure the impact of product changes and improvements.
* Collaborate closely with product managers, UX designers, and developers to translate data insights into product features and enhancements.
* Monitor and report on key performance indicators (KPIs) using tools like Google Analytics and other analytics platforms.
* Identify trends, opportunities, and potential risks in product data to support business growth and customer satisfaction.
Requirements:
* Proficient in SQL for querying and manipulating large datasets to extract meaningful insights.
* Hands-on experience with A/B testing frameworks and methodologies to drive data-driven product decisions.
* Strong expertise in Google Analytics, including setting up custom reports, dashboards, and tracking user journeys.
* Proven experience working in B2B environments, understanding complex buyer journeys and business metrics.
* Excellent analytical mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders.