The Opportunity
The Lost Estate is on a mission to reinvent live entertainment - where storytelling, performance, and hospitality fuse into unforgettable worlds. We've welcomed over 250,000 guests, grown to £20m+ in revenue, and are now scaling fast - across the UK and into the US.
To power that growth, we're building our in-house marketing engine - and CRM will sit at its heart.
We're looking for a CRM Marketing Manager to own The Lost Estate's CRM function and take it to the next level. You'll be responsible for transforming our audience database into a high-performing revenue and engagement machine - crafting journeys that delight, convert, and retain.
If you thrive on both creativity and commercial impact - writing a killer subject line one minute, designing an automated flow the next - this is your chance to define CRM at one of London's most exciting entertainment brands.
What You'll Do
Strategy & Growth
* Develop the CRM function, optimising email as the core revenue-driving channel and evolving in time to a multi-channel ecosystem incorporating SMS, loyalty and direct mail.
* Develop a bold roadmap to take CRM from campaign execution to automated lifecycle excellence (retention, loyalty, upsell, win-back).
* Optimise the customer journey - from lead conversion to nurturing customer lifetime value.
* Identify key audience segments and growth opportunities.
Campaigns & Creative
* Own the campaign calendar across launches, offers, and storytelling moments to drive incremental revenue and deeper brand engagement.
* Craft compelling copy and design briefs that turn our mailing list into a storytelling-driven sales engine.
* Collaborate with our Creative Studio and Media Production teams - writers, designers, filmmakers and word builders - to deliver content that converts and inspires.
Data, Insight & Optimisation
* Maintain a disciplined test-and-learn culture: subject lines, offers, send-time, website landing pages and creative experimentation.
* Capture, enrich, and segment customer data to fuel better decisions across the business.
* Establish key reporting and dashboards to analyse performance.
* Collaborate with wider teams to optimise workflows and briefing to optimise output.
Technology & Automation
* Be the hands-on owner of our CRM platform (Klaviyo) - building templates, campaigns, flows, and reporting.
* Evaluate and shape our future CRM and tech stack as we scale.
* Champion best practices in deliverability, data hygiene, and compliance.
Who You Are
* 5+ years' experience in CRM, lifecycle, or retention marketing - ideally within DTC, ecommerce, entertainment, or hospitality.
* Hands-on experience building and sending campaigns in Klaviyo.
* Strong marketing, copywriting and creative instincts - you understand how to engage and drive response through story and emotion matching up with the audience.
* Proven ability to turn audience data into actionable insight and measurable revenue uplift.
* Analytical mindset with working knowledge of A/B testing, sales reporting, sales forecasting, and campaign measurement.
* Excited by the idea of owning and building a significant revenue stream - from process, tech stack, workflows and creative culture alike.
* Commercially sharp, creatively fearless, and ready to make an outsized impact.
* Keen to contribute broadly as part of a growing team building a pioneering media and marketing function.
What Success Looks Like
* CRM becomes the revenue channel with the highest growth rate at The Lost Estate.
* Conversion rates, repeat purchase rates, and lifetime value rise quarter on quarter.
* The Lost Estate audience feels seen, valued, and inspired - through every message we send.
* CRM evolves into a multi-channel ecosystem: Email, SMS, loyalty, direct mail and beyond.
What You'll Get
* A key seat in one of the UK's most creative entertainment scale-ups.
* The chance to architect a CRM function from zero to best-in-class.
* Work alongside a world-class creative, marketing, and performance team.
* Real ownership, real impact, and the freedom to experiment.
* Hybrid working, London HQ, competitive salary (based on experience).
About The Lost Estate
We create experiences that change people's lives.
Our guests eat, drink, dance, and sing their way through immersive worlds brought to life by world-class artists, chefs, and storytellers.
We believe in art you can taste, hospitality you can feel in your bones, and storytelling that stays with you forever.
Join us - and help shape the future of live arts experiences