Head of Strategic Marketing
Location:Remote/hybrid working available - some travel acrossUK sites required.
Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astuteStrategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands.
You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisations long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities.
Key Responsibilities (Strategic Focus):
* Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders.
* Establish a new customer insight framework to drive new insight creation and leverage data for volume growth.
* Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence.
* Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels.
* Drive targeted direct-to0-customer demand generation and a B2B Strategic Key Account marketing strategy.
* Proactively manage potential product synergies and conflicts between key brands.
* Manage a significant marketing budget across strategic priorities and ensure cost efficiency's
* Lead and develop a strong and engaged marketing team.
* Be a vocal advocate for the business vision and strategy, instrumental in driving employee engagement and a strong employee value proposition.
About You:
You will be an inspirational and dynamic leader with a strong business growth mindset and an insights-led approach. You possess excellent communication skills, a desire to help others, and the ability to see and translate the big picture. You are organised, efficient, and proactive, with a strong attention to detail. Experience in a similar strategic marketing leadership role within manufacturing, FMCG, B2B would be highly advantageous.
Your Profile will include:
* Strong leadership capabilities with experience managing and developing a marketing team.
* A track record of leveraging customer insights to inform strategy and drive commercial outcomes.
* Excellent collaboration skills, working effectively with sales, product, finance, and SLT.
* Budget management experience.
* A results-orientated approach with a deep understanding of business performance metrics.
* Comfortable operating as part of a global committee and aligning with international strategies.
Next Steps:
If you are a visionary marketing leader ready for a challenging and rewarding strategic role within a dynamicbusiness, please apply in confidence.
On offer is a market leading remunerationpackage with clear opportunitiesfor progression in a rapidly expanding business. #J-18808-Ljbffr