The Role
The main tasks will include planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to my client’s products.
Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, and Action funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and regional representatives.
Responsible for driving the planning, execution, and monitoring of multi-channel campaigns to ensure a clear customer journey.
Identify and organise new advertisements, write press releases, company profiles and other content for the website, new product launches and exhibitions.
Developing metrics to analyse how customers move through the opportunity funnel. Also, report on marketing budgets and measurable objectives for marketing campaigns.
Inform and get buy-in from the representatives for joint marketing campaigns. Monitor the execution of these joint plans.
Make decisions based on the overall marketing and corporate strategy. As well as assisting in the development of marketing and commercial plans.
The Candidate
Strong marketing experience
Experience with multi-channel marketing and PR and Media Management
Able to develop metrics and good analytical skills
Experience with sales channel marketing
Willing to travel
Full UK driver's licence
Salary
The salary offered for this position is £30,000- £34,500 plus bonus depending on whether a candidate can meet all key qualifications and abilities.
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