HCP Senior Brand Manager - Listerine 12month FTC Mat Cover
Kenvue High Wycombe, England, United Kingdom
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HCP Senior Brand Manager - Listerine 12month FTC Mat Cover
Kenvue High Wycombe, England, United Kingdom
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Kenvue Is Currently Recruiting For A:
HCP Senior Brand Manager - Listerine 12month FTC Mat Cover
Kenvue Is Currently Recruiting For A:
HCP Senior Brand Manager - Listerine 12month FTC Mat Cover
What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role Reports To:
Health Care Professional Engagement Lead, Northern Europe
Location:
Europe/Middle East/Africa, United Kingdom, England, High Wycombe
Work Location:
Hybrid
What You Will Do
Listerine - Senior Brand Manager – HCP Marketing 1 year FTC Mat Cover
This position is based at our High Wycombe office (hybrid working policy)
Who We Are
At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
We have a great opportunity for a Senior Brand Manager to join our business. Working within the HCP Engagement Team in Marketing, you will be responsible for leading Listerine HCP engagement in Northern Europe, reporting to the HCP Engagement Lead.
You will have a dotted line relationship with the Listerine consumer squad, including providing critical local insights to the Listerine Global Brand Development Team, shaping global HCP engagement and content needs, with responsibility for executing in NE, in accordance with our Global Operating Model.
You will be responsible for leading all aspects of Listerine omni-channel Professional Marketing mix, including adaptation of targeted materials, sales force detailing assets and training, plus delivering strong presence at key HCP conferences, building KOL and professional organisation relationships, media planning, digital asset creation and customer journey planning, PR, seminars and speaker meetings.
What You Will Do
* Develop the Listerine HCP Marketing plan (1-3+ years) and execute with excellence
* Input and lead on key elements of Listerine Annual Brand Planning (ABP) process as HCP lead
* Lead strategically important initiatives for Listerine HCP Marketing and adapt Consumer or Global materials for HCPs to maximise success
* As Priority BMC advisor, you will also support the development and launch of key claims and messaging for Healthcare Professions tailored to relevant audiences (dental professionals and dental hygienists).
* Manage key Listerine professional relationships
* Lead the adaptation and execution of Listerine HCP marketing campaigns with a digital first focus
* Adapt targeted materials, sales force detailing assets and training, media, digital, PR, alongside KOL development, seminars and speaker meetings
* Lead on Listerine presence at key HCP conferences
* Work with media agencies and partners to identify and implement media optimisations and test and learns
* Manage a significant HCP marketing budget
* Measure, monitor and optimise HCP campaigns and track key performance indicators
* Work closely with the Listerine consumer squads and cross functional teams to ensure a fully integrated HCP plan as part of the total Masterbrand strategy
* Understand internal Healthcare compliance restrictions to ensure compliance.
Experience Required
* Experience at Senior Brand Manager (PG26) level
* Ideally experience in HCP marketing and events, including a good understanding of the health care landscape in the UK
* Degree level educated or equivalent experience and brand management experience in an FMCG environment
* You will have experience developing, adapting and activating content and communication plans relevant to a specific HCP target audience, including media strategy and deployment and data driven marketing
What We Are Looking For
* Strong interpersonal and people management skills and collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards
* Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges
* Proactive and results driven, creates a sense of urgency for direct reports and team members to meet objectives. Enjoys bringing new ideas to the table and holds others accountable
* Proven implementation ability and flexibility to adapt plans/challenges as they arise
* Strong analytical and influencing skills and known to work as a self-directed decision-maker
* Ability and experienced in analysing data quickly and inferring insights to act and move forward
* The ability to master complexity and able to communicate clearly with strong impact.
What’s in it for you
* Competitive Benefit Package
* Paid Company Holidays, Paid Vacation, Volunteer Time and More!
* Learning and Development Opportunities
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Personal Care Product Manufacturing
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