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Copywriter & automations specialist

Birmingham (West Midlands)
Creations Marketing
Copywriter
Posted: 19 February
Offer description

Are you ready for a new challenge?

Here at Childcare Business Growth (CBG), we're growing fast and looking for a talented Copywriter & Automations Specialist who knows how to turn words into results.
This isn't just about writing pretty sentences. This is about creating high-converting copy that drives leads, fills childcare centres, and powers automated campaigns that work while our clients sleep.
If you love crafting compelling messages, understanding buyer psychology, and building smart automated journeys that nurture and convert — this could be your next big move.

Whether your background is in copywriting, digital marketing, performance marketing, or campaign management, if you're creative and strategic, we want to meet you.

What you'll be doing?

Conversion Copy Pro – Write high-performing copy for client websites, landing pages, printed collateral, Meta ads, and sales campaigns.
Automation Architect – Build and optimise automated email and SMS sequences that nurture leads and increase enrolments.
Campaign Builder – Create full campaign journeys from ad click to booked tour, ensuring every touchpoint converts.
SEO-Savvy Writer – Produce search-optimised website copy that ranks and converts (experience here is a big bonus).
Performance Improver – Review campaign metrics and refine messaging based on data, not guesswork.
Brand Voice Master – Adapt tone and messaging to match each client while maintaining high conversion standards.

What we're looking for?

2+ years' experience in Copywriting, Marketing, Digital Marketing, or Performance Marketing.
Strong portfolio of website, ad, and email copy.
Experience building automated email/SMS campaigns (CRM experience is a plus).
Confident writing both short-form ad copy and long-form website copy.
Detail-oriented with excellent grammar and proofreading skills.
Comfortable working with Google Docs, CRMs, and marketing platforms.
Understands conversion principles and buyer psychology.
(Bonus but not essential) – SEO copywriting experience.

Why join the CBG Crew?

Hybrid Work – 2 days in-office, 3 from home.
28 Holidays as standard, plus an annual increase.
Quarterly Bonus Scheme + monthly rewards.
Private Medical Insurance – because your well-being matters.
Pension Scheme & crew recognition perks.
Birthday Off (yes, really).
Crew Socials & Celebrations – We don't just work hard, we celebrate hard.
Career Growth & Recognition – From Crew Member of the Month to yearly milestones, your wins get noticed.
Salary starting £24,000-£28,000
Ready to apply?
We're looking for creative, detail-oriented superstars who can follow instructions and think strategically.
To apply, complete this short video interview:
Apply Here:

We can't wait to meet you and welcome you to the CBG Crew.

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