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Omnichannel marketing strategy analyst (short-term ftc)

Reading (Berkshire)
Pepsico
Strategy analyst
Posted: 4 September
Offer description

Overview

PepsiCo UK is home to some of the world's most loved food and drink products. Making everyday favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. We pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). Pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com

Shopper Marketing is a critical part of our DX capability & key commercial growth lever - We’re looking for an individual to lead the development of best-in-class shopper programmes for our brands.


Responsibilities

* Partner with brand, TCP and eComm to create integrated campaigns with an omnichannel customer marketing lens
* Own the briefing and delivery of shopper toolkits, including shopper strategy, shopper KVs and generic touchpoint translations
* Serve as on-point for approving customer specific artwork, to ensure campaign consistency across assets
* Provide centralised and clear toolkit planning communication across omni marketing/ account teams
* Work with agency to ideate for bespoke customer overlays and experientials for relevant campaigns
* Manage status trackers and ensure brand are informed and updated with progress
* Support Omnichannel Marketing Strategy Manager with weekly meeting, including agenda planning and sharing brand campaign updates
* Lead 3rd party approvals where required, including approval on all shopper assets that involve their IP


Qualifications

* Experience with marketing campaign management, asset creation, internal cross-functional project management
* A creative mindset - ability to brief, critique & approve creative concepts and assets
* Excellent collaboration skills - this is a cross functional role within the Omnichannel Marketing team and the wider sales & marketing organisations. The role will require an ability to navigate a complex org with many stakeholder partners, and the ability to build strong relationships in order to influence and move projects forward collaboratively
* Agility & flexibility - the role will require a flexible and responsive approach
* Excellent project management skills - ability to coordinate several diverse stakeholders internally and externally, and acute attention to detail in managing cross-functional processes
* Effective communication skills - written and verbal
* Passion for problem solving - able to navigate ambiguity, find creative solutions, and ability to spot potential problems and plan to avoid them in advance


Salary and benefits

* Competitive Salary
* Company mobile.
* Company tablet
* Flexible benefits package
* 25 days holiday (with the option to buy or sell more) + bank holidays
* Extensive pension scheme


Opportunities

The opportunities and channels for growth and progression are endless here at PepsiCo and being a company which strives on enhancing our employees we are positive that you will be able to have incredible and extensive career at PepsiCo.

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.


Seniority level

* Mid-Senior level


Employment type

* Full-time


Job function

* Marketing


Industries

* Manufacturing and Food and Beverage Services
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