We are delighted to be partnering with this leading online retail business in their search for a CRM Manager.
Or client is committed to making their vital products easy to access, and easy to afford for everyone using cutting edge technology and empowering a stand out team to do so.
To help with their continued growth they are searching for a CRM Manager with retail / ecommerce / D2C experience to drive acquisition & retention, increase revenue, and optimisie ROI across their ecommerce services.
Partnering with colleagues in brand, creative and content, you’ll ensure all customer communications feel personalised and journeys feel simple.
Key Responsibilities
* Work with the Head of CRM and CRM Executive to develop and execute customer-focused CRM and email marketing strategies, using Braze to deliver communications that resonate and reassure.
* Build and refine SMS and push notification campaigns to complement email efforts, ensuring consistent and cohesive messaging across every touchpoint.
* Use audience personas and rich data sources to segment, target, and personalise campaigns
* Confidently produce clear, actionable reports within Braze, working alongside our Head of Data & Analytics to track performance and highlight opportunities for growth.
* Oversee email and SMS campaign content, including design, copywriting, and A/B testing, to drive high open and click-through rates. You’ll have the support of our content team.
* Work closely with the wider Marketing team to ensure CRM campaigns align with our broader messaging, values, brand guidelines and goals.
This is an exciting role in a fast growing business.
For more information please apply immediately.