EMJ is looking for an experiencedDigitalAnalyst to provide support in ensuring that EMJs databaseweb properties & reporting deliver the EMJ goal of becomingthe goto place for healthcare professionalsglobally.
This is an exciting opportunity for anindividual looking to develop skills and be responsible forcritical tasks in a growing organisation.
What WeOffer
* Opportunityfor career growth within a fast growthcompany.
* Be your best self in a valuesdrivenhighperformance environment with likeminded teammembers.
* Comprehensive benefits packageincluding healthcare extended gym lunches cycletowork program paidvolunteering and additional perks.
* Explore ourbenefitshere.
Expectations
CustomerDatabaseManagement:
* Ensuredatabase health metrics are at agreed level
* Contribute to recommendations on databasehealth improvement and growth (organic & paid)
* Stay on top of data best practice andlegislation making sure this is understood and followed internallyat EMJ
* Proactive segmentation of the databaseto support the delivery of marketing objectives
* Creating audience segmentation recommendationsfor commercial campaigns
Data insight &reporting:
o Responsiblefor the Marketing reporting dashboard
o Buildcapabilities that allow the department leads to selfserve theirdata needs
o Develop measurement frameworks toquantify the impact of business actions
o Measure and report on performance andeffectiveness of marketing channels and provide optimisationrecommendations
o Regularly undertake dedicateddata analysis to identify trends and challenges to inform thebusiness and its stakeholders
o To identify datagaps research and recommend solutions and assist withimplementation
o Create regular insight reportson the EMJ database and marketingresults
BusinessImpact
* Use data toproactively identify opportunities within the customer and clientside of our business
* Use your commercialknowledge and analytical skills to identify root causes sizeimpacts and propose solutions to changes in our business
* Humanise data for different levels of dataliteracy at EMJ
* Utilize historical data tocreate models for future campaign comparisons
SEO & WebAnalytics:
* Developmentof SEO strategy ensuring it is driving audience and share of searchgrowth
* Monitoring of search performance andtroubleshooting
* Ensure EMJ web platform issecure and well maintained
* Troubleshootwebsite performance issues and abnormalities
* Performance tagging responsibilities forwebsite
* Working with external partners toexecute changes and improvements towebsite
Collaboration:
* Workclosely with other departments within EMJ to understand thebusiness and share business insight in return (Sales ClientServices Editorial Design)
* Workcollaboratively with the product teams to improve the EMJ product
ExperienceRequired
* Provenexperience in marketing data analysis digital analytics or relatedroles
* Familiarity with digital marketingchannels and tools
* Experience with websitemeasurement and tagging tools (e.g. GA/GTM) and troubleshooting tagconfiguration
* Experience with datavisualization tools (e.g. Tableau Power BI)andweb analytics and CRMautomation tools e.g. Google AnalyticsHubspot
* Knowledge of statistical analysis andmodelling techniques
* Excellent communicationand data presentation skills
* Challenger mindsetalways looking for opportunities to improve and beproactive
* A numerate degree in maths sciencecomputer science economics engineering or similar preferred but notessential
* Gold Medal Winnermentality
KeyInformation
* Salary:Negotiable
* Reportsto: Kristina Mestsaninova MarketingDirector
* Hours:8.30am 5pm MonFri
* Workingpattern:Up to 2 days flexibility to work from home(FT in office duringprobation)
* Location:MoorgateLondon
AboutEMJ
EMJspurpose is to elevate thequality of healthcare globally by supporting all healthcareprofessionals with free and easy access to medical journals andlifelong learning opportunities. We do this to create Gold MedalWinners enabling healthcare professionals to become the bestversions of themselves. Similarly we equip our employees with allthe skills tools and knowledge they need to be in the top 10% ofwhat they do andcreate Gold Medal Winners in thecompany.
At EMJ we believein
* Takingcare of your own: We all need to be proactiveand responsible for our own actions. This will leadto an inspiring place to work that weare all proudof.
* Going the extra mile: Alwaysgive your best performance this will create a team that isdifferent to anything else full ofhard working gold medalwinners.
* Entirebuy in: Everyone has loyalty to ourvision values culture and the longterm goals of EMJ. We arecommitted to doing so in a positiveand passionateway.
Find out moreabout us and careers atEMJ.
Application process:
Your CV will be reviewed by theRecruitment team. If successful we will be in touch to arrange atelephone call. Following this there will be a 2stage interviewprocess one focused on competencies and one on the EMJvalues.