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Senior qualitative expert

AplusA
Posted: 16 December
Offer description

Give purpose to your career – step behind the scenes of healthcare decision-making!

At APLUSA, we don’t just conduct market research — we help healthcare decision-makers see the full picture by listening to those who experience and deliver care every day. Patients, doctors, nurses… their voices are at the heart of everything we do.


A global leader in healthcare market research, APLUSA is:

• A team of 150+ passionate professionals

• 4 international offices

• A company that is engaged, human, and agile

• Meaningful projects in a stimulating and flexible work environment


About the Role


You will join a small, high-performing qualitative insights team of six people, where this role plays a key part in strengthening both strategic thinking and hands-on delivery capacity.


This is a senior individual contributor position, with no formal line-management responsibilities. You will act as a strategic partner, methodological expert, and operational reinforcement. Beyond strategic framing and insight delivery, this role requires the ability and willingness to personally execute end-to-end French and International qualitative studies, from research design and fieldwork coordination to analysis, storytelling, and client presentation.

You will also act as a mentor and reference point for team members, helping them grow through expertise and informal coaching.


What You’ll Do


End-to-End Qualitative Research Delivery

* Independently lead qualitative studies from research design to final insight delivery, including fieldwork management and analysis.
* Translate qualitative data into structured, actionable insights with clear strategic implications.
* Present findings confidently to clients and internal stakeholders.
* Monitor project delivery, quality, and timelines, proactively addressing risks and improvement areas.
* Ensure full adherence to internal standards and regulatory requirements (pharmacovigilance, transparency, data protection, etc.).


Strategic & Methodological Contribution

* Support and challenge client briefs to ensure research addresses the right strategic questions.
* Act as a senior qualitative expert, raising the level of insight quality, rigor, and storytelling across projects.
* Contribute to the development and evolution of qualitative methodologies and analytical frameworks


AI, Tools & Innovation

* Contribute to the development and adoption of new qualitative approaches, including digital, AI-enabled (e.g. transcription, coding, synthesis, insight acceleration), or hybrid qualitative solutions.
* Identify opportunities where technology can enhance efficiency, depth of analysis, or storytelling.
* Share knowledge, templates, and best practices to ensure consistent excellence across projects.


Mentorship & Team Support (No Line Management)

* Act as a mentor and sparring partner for team members, supporting skill development through hands-on guidance and knowledge sharing.
* Support continuity and stability of qualitative delivery in a small-team environment
* Work closely with the Qualitative Director and Business Unit leaders on high-impact initiatives


Who you are!


What We’re Looking For


* 10+ years’ experience in qualitative market research, ideally within healthcare
* Proven ability to run qualitative studies independently and end-to-end
* Strong methodological expertise
* Experience with AI-driven qualitative tools, or a strong interest and ability to adopt new technologies
* Excellent storytelling skills and the ability to structure complex insights clearly.
* Comfortable mentoring colleagues without hierarchical authority.
* Fluent in English and French
* Strong understanding of compliance, data protection, and regulated research standards
* Highly autonomous, adaptable, and comfortable working in a small-team setting
* Advanced proficiency in PowerPoint and Excel.
* Curious, reliable, impact-driven, results-oriented and motivated to push qualitative research forward


What you’ll love at APLUSA !


* A meaningful job with real impact in healthcare
* A caring management style and collaborative culture
* A strong focus on work-life balance, with:
* Hybrid organisation : blending remote working and central London office
* Private health insurance
* Early finish Fridays
* Team days off site twice a year
* A growing UK team in central London

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