Senior Marketing Executive - IT Services London (hybrid working) Up to £45,000 PA An exciting and ambitious managed service provider are looking for a Marketing Executive to join their team. They provide all areas of IT support to SME clients across a variety of different industries including accounting, finance and legal firms. This is a great opportunity to be involved with some exciting projects as well as gain personal and career development within a fast-growing MSP and a great team. This is a hands-on role suited to someone who enjoys building and managing marketing funnels, creating compelling content and working closely with sales teams to support outbound activity. You will be responsible for managing and executing the company's marketing activity end to end, with a strong focus on demand generation, content and pipeline growth. You will have autonomy to shape marketing strategy. Key responsibilities include: * Managing HubSpot CRM and marketing automation, including campaigns, workflows and reporting * Owning and optimising sales funnel marketing content to improve engagement and conversion * Supporting the outbound sales team with relevant campaigns, messaging and collateral * Creating and managing lead magnets (guides, whitepapers, landing pages, email campaigns) * Managing and updating the company website using WordPress * Producing high-quality original content (blogs, case studies, thought leadership) - not AI-generated * Managing and coordinating SEO and Google PPC activity with external agencies * Managing organic and paid social media channels, primarily LinkedIn and X (Twitter) * Using data and insights to continuously refine campaigns and improve ROI Requirements: * Ideally have previous experience working in a marketing function within IT/technology services * Strong understanding of B2B sales funnels and lead nurturing * Hands-on experience with HubSpot * Experience supporting outbound sales teams * Confident content creator with excellent written communication skills * Experience managing WordPress websites * Experience managing LinkedIn marketing activity * Experience using LinkedIn Sales Navigator * Familiarity with Clay, Cognism, or similar lead intelligence platforms would be beneficial * Understanding of SEO, SEM and Google PPC (hands-on or agency-managed) * Knowledge of AI-driven marketing, AI search optimisation and automated lead scraping * Experience creating and optimising lead magnets and campaign funnels