Area Sales Manager – Industrial / Engineering Components
Established UK Manufacturer | Strong Existing Account Base | Excellent Staff Retention
Area: Scotland & North East
The Role of Area Sales Manager
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Responsible for managing a portfolio of approximately 400 accounts across a defined territory
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Selling industrial / engineering components into a mix of end users and trade partners
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50% of your time focused on OEM customers
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50% managing and growing relationships with established distributors and re-sellers (e.g. Eriks, Key Industrial, BSL, etc.)
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Engaging with a variety of stakeholders including Production Managers, Engineers, and Buyers
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75% of your focus will be on existing business—developing current accounts and converting warm inbound enquiries
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Tasked with growing an area currently generating circa £800K turnover
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Supported by an internal team for quotes, lead generation, and customer service
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Full autonomy to manage your diary and develop your area with the backing of a respected brand (2/3 days field / 2/3 days WFH)
About the Company hiring an Area Sales Manager
Our client is a well-established UK manufacturer of industrial /engineering components, with over 50 years of heritage, known for delivering high-quality engineered solutions across a broad range of industries both domestically and internationally. With a reputation built on service, reliability, and innovation, the business continues to experience strong growth and customer loyalty.
As an employer, they offer a stable and supportive environment where employees are genuinely valued. Staff retention is exceptionally high, with many team members having built long-term careers within the business, reflecting a culture that rewards dedication and promotes from within.
This is a company that empowers its sales team, offering autonomy, ongoing training, and the backing of a trusted brand. Area Sales Managers benefit from clear career progression opportunities, a collaborative leadership team, and a culture that encourages ownership and long-term success.
The Candidate for the Area Sales Manager role
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Proven background in B2B sales, ideally with an industrial or engineering bias
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A practical thinker with a “solutions-led” approach to customer needs
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Strong and stable sales track record – consistent performance and territory development
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Dynamic, self-motivated, and able to work independently while being a team player
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Confident in managing a varied customer base and building long-term relationships
The Package on offer for the Area Sales Manager
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Basic salary up to £40,000 (dependent on experience)
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Uncapped quarterly bonus – realistic earnings of £5,000–£6,000+ per year
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Additional 10% of salary bonus for achieving a stretch target
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25 days holiday plus bank holidays
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Company pension scheme
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Hybrid company car or car allowance
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Laptop, phone, and full business expenses covered
Ref CPJ1741