St Michaels Resort is one of Cornwall’s leading coastal destinations, bringing together stays, wellness, dining and experiences to help guests feel good again. From luxury spa breaks and beachside apartments to health club memberships, dining and events, marketing at St Michaels spans multiple audiences, products and channels.
We’re looking for a commercially minded Senior Marketing Executive who combines creativity with strong organisational skills and data-driven thinking. This role is for someone who can move confidently between copywriting, campaign delivery, CRM, analysis and stakeholder management - and thrives in a fast-paced environment where priorities shift quickly.
This is not a role for someone who needs heavy direction. We need someone who can take ownership, challenge constructively, spot opportunities and help turn strategy into results.
The Role
You’ll support the delivery of the annual marketing plan and drive campaigns across:
* Rooms & stays
* Food & drink
* Self-catering apartments
* Events & experiences
You’ll work closely with the Senior Marketing Manager, Digital Marketing Manager, internal stakeholders and external agencies to deliver campaigns that increase awareness, direct bookings, revenue and guest engagement.
Responsibilities
Campaign Management
* Lead the planning, coordination and delivery of multi-channel campaigns
* Manage campaign timelines and ensure delivery across channels
* Execute activity aligned with occupancy, revenue and commercial goals
* Monitor performance and recommend optimisations
CRM & Email Marketing
* Build and schedule segmented CRM campaigns
* Improve database engagement, retention and repeat bookings
* Develop automated journeys and personalised comms
Copywriting & Content
* Write high-performing copy across website, emails, social media, paid campaigns, landing pages and PR opportunities
* Adapt tone across different areas of the business whilst maintaining brand consistency
* Proofread all marketing output to a high standard
Website & SEO
* Apply SEO best practice across copy and content
* Work with agencies on technical improvements and performance
* Identify opportunities to increase direct bookings and organic visibility
Reporting & Commercial Analysis
* Track campaign performance and report on: conversion, revenue impact, engagement, ROI
* Use insight to improve future campaigns
* Be comfortable interpreting data and turning it into actions
Stakeholder Management
* Build relationships across departments including Spa, F&B, Health Club, Revenue and Sales
* Coordinate projects with agencies and partners
* Work collaboratively whilst confidently challenging where needed
Brand & Creative
* Maintain strong brand standards and follow guidelines
* Support photoshoots and content creation
* Help evolve creative direction across campaigns and channels
What we're looking for:
* 5+ years marketing experience
* Strong copywriting skills across multiple formats
* Commercial awareness and confidence interpreting data
* Excellent organisation and project management skills
* Ability to manage multiple priorities independently
* Experience using marketing platforms and analytics tools
* Comfortable working in a fast-paced environment
* Experience with design, and content creation platforms (Adobe, Canva, etc.)
* Hospitality, travel or wellness experience
* SEO knowledge
You'll thrive here if you can:
* Spot what needs doing without asking, aligned with business priorities
* Balance creativity with commercial thinking
* Write well and think strategically
* Stay calm when priorities change or faced with challenges
* Care about detail
* Enjoy turning ideas into measurable results
Success in this role looks like:
* Improved campaign delivery and reduced dependency on senior oversight
* Increased CRM engagement and conversion
* Delivered measurable commercial impact from campaigns
* Strengthened brand consistency across channels
* Become a trusted point of contact in the marketing department
Why Join St Michaels Resort
* An all-round marketing role within one of Cornwall’s leading coastal resorts
* Work in one of the UK’s most desirable locations
* Opportunity to make a real impact on operational performance and guest experience
* Development opportunities within a growing and dynamic business
* Free crew lunches
* Staff discounts available
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