Senior Paid Social Manager – Google (B2C Lead Generation)
The Genius Group (TGG) is a collective of lead generators, and innovators in software and technology. We provide the intelligence behind multimillion‑pound companies, helping them achieve their business goals through innovative solutions and strategic guidance.
Salary – Up to £60k
Hybrid – 1 day remote working
The Opportunity
Lead Google Ads end‑to‑end for B2C lead generation, with a strong emphasis on YouTube (Video Action, Demand Gen, Shorts). You’ll scale spend aggressively and responsibly across Search and YouTube, run a disciplined testing programme, and turn performance data into clear creative guidance for our in‑house team/agency. Your focus is strategy, scale, execution and insights—no video editing required; not an e‑commerce/Shopping role.
Also known as: Senior Google Ads Specialist, Paid Search & YouTube Manager, Performance Marketing Manager (Google & YouTube).
What You’ll Do
* Own Google strategy & execution (Search + YouTube) to hit lead volume, CPL and payback targets on £1m+ monthly budgets.
* YouTube excellence: plan and optimise Video Action/Demand Gen, audience signals, sequencing, frequency and brand‑safety; provide creative insights (hooks, opening 5 seconds, message/order, end‑cards, CTA) to the creative team — no editing responsibilities.
* Search performance management: robust account architecture, brand vs non‑brand guardrails, RSA best practice, query mapping and SQR hygiene, bidding (tCPA/tROAS) and budget pacing.
* Improve lead quality: implement Enhanced Conversions, Consent Mode, and offline conversion imports (MQL/SQL) to optimise beyond raw form fills.
* Experimentation: run weekly test sprints (audiences, bids, ads, LPs), maintain a learnings library and refresh cadence across Search and YouTube.
* Partner for performance:
o with CRO on ad‑to‑landing‑page congruence and LP test grid;
o with CRM on capture fields, scoring and downstream feedback to Google (offline conversions).
* Report & forecast: weekly with clear test read‑outs, decisions and change‑log; keep forecast vs actual within ±10%.
What You’ll Bring
* 6+ years in paid media with 3+ years hands‑on Google Ads, including YouTube; experience scaling £500k–£1m+ per month while meeting CPL/CAC targets.
* Proven YouTube performance playbook (audience signals, sequencing, frequency, brand suitability) and examples where your insights shaped creative and moved the numbers.
* Strong Search fundamentals: query→LP mapping, RSA asset strategy, negatives and structure that scales.
* Practical tracking competence: Enhanced Conversions, Consent Mode, offline conversion imports (GCLID/gbraid/wbraid), naming/taxonomy discipline; confident with GA4.
* Analytical judgement reading VTR/CPV, CTR, CVR and lead quality into clear actions.
* Excellent collaboration and communication skills; comfortable briefing in‑house creatives or agencies and mentoring an Executive as the team grows.
Nice to have
* Looker/BigQuery literacy; incremental lift testing (Brand Lift/geo‑tests); basic storyboard skills for briefing; DV360 exposure (not required).
Not required
* video editing; e‑commerce/Shopping feed management.
What Success Looks Like (first 6 months)
* CPL/CAC at or below target; qualified lead rate trending up via CRM feedback loops and offline conversions.
* YouTube contributing reliable, scalable lead volume with improving VTR/CPV and downstream CVR; sequenced ads and frequency under control.
* Search structure bedded in: SQR hygiene, RSA asset coverage, and stable pacing at scale.
* 8–12 insight‑driven creative recommendations delivered to the video team each week; playbook and refresh cadence in place.
* Documented SOPs, naming conventions and test register adopted by the wider team.
Eligibility
Right to work in the UK. We’re an equal‑opportunity employer; if you need adjustments during the process, let us know.
Keywords
* Google Ads, YouTube Ads, Paid Search, PPC, Video Action, Demand Gen, Shorts, RSA, tCPA, tROAS, Enhanced Conversions, Consent Mode, Offline Conversions, GA4, Lead Generation, Performance Marketing, CRO Collaboration, Forecasting, SQR Hygiene, Brand Safety.
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