Our client is the UK’s leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, they’ve helped businesses grow their sales by 400%. Due to a huge expansion plan, they’re now able to recruit and innovative and results-driven Chief Marketing Officer to lead their marketing efforts and take the business to the next stage of growth.
Key Responsibilities:
Strategic Marketing Planning:
* Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience.
* Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
Team Leadership and Development:
* Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
* Foster a culture of innovation, collaboration, and accountability within the marketing team.
Brand Development and Positioning:
* Define and articulate the brand identity, messaging, and value proposition to resonate with their target market.
* Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
Digital Marketing and Online Presence:
* Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
* Optimize website performance and user experience to drive traffic, engagement, and conversions.
Lead Generation and Conversion:
* Develop and implement lead generation strategies to attract qualified prospects to their programs and offerings.
* Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.
Content Strategy and Creation:
* Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
* Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.
Marketing Analytics and Performance Measurement:
* Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
* Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.
The Candidate:
* Proven track record of success in senior marketing roles, with experience driving significant growth in businesses including going from 7 to 8 or 8 to 9 figure turnovers.
* Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.
* Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.
* Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
* Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.
* Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred