Senior Commercial Finance Business Partner FMCG | Windsor, Berkshire (3 days office-based) £75,000-£90,000 benefits Are you a commercially savvy finance leader who thrives in fast-paced, consumer-driven environments? Do you enjoy partnering closely with marketing, shaping strategy, and influencing decisions that drive brand growth? Our client, a major player in the FMCG sector, is seeking a Senior Commercial Finance Business Partner to join their high-performing team. This is a pivotal role at the heart of brand strategy, combining financial leadership, strategic influence, and genuine business partnering. What you'll be doing - Shape long-term brand direction by designing financial frameworks that support strategic ambitions and challenge teams to deliver against them. - Own full brand P&Ls, providing actionable insights on performance versus budget, forecast, targets, and prior year benchmarks, leveraging both internal and external data. - Partner directly with Marketing Controllers to guide investment decisions, ensuring spend drives sustainable and profitable brand growth. - Lead financial governance across marketing expenditure, championing robust budgeting, forecasting and reporting processes. - Support innovation and NPD pipelines, ensuring new initiatives are financially viable and aligned with wider commercial priorities. - Bridge marketing and operations, offering commercial insight at site meetings and informing decisions throughout the product lifecycle (Launch/Optimise/Consolidate/End-of-Life). - Collaborate with commercial and value creation teams to analyse promotional performance and uncover opportunities to enhance ROI. - Develop and upskill marketing partners, building their financial understanding and strengthening capability across the wider function. What we're looking for - A qualified accountant (ACA/ACCA/CIMA) with strong commercial finance experience. - A background in FMCG, consumer goods or similarly fast-paced, brand-led environments. - Proven experience partnering with marketing or commercial teams. - Strong financial modelling, analytical capability, and strategic thinking. - Excellent communication skills with the confidence to challenge, influence and coach senior stakeholders. Why join? This is an opportunity to have a real voice in shaping well-known consumer brands and influencing high-impact strategic decisions. You'll join a collaborative, supportive team where commercial finance is truly embedded in the business. AGY - Vitae Financial Recruitment We Exist To Be Different - Membership NOT Registration