At Moshulu, we design joyful, comfort-led footwear for people who want to feel good from the feet up. Founded on the Devon coast and proudly independent, we believe that style and comfort shouldn't be a compromise, and that colour makes everything better.
We serve a loyal, UK wide audience of midlife women and beyond, offering everything from cheerful slippers to colourful sandals and supportive everyday shoes. Whether they discover us on holiday or online, we're here to make every step a little more joyful.
We're in the midst of an exciting brand evolution, sharpening our identity, modernising our eCommerce experience, and deepening loyalty with a warm, human tone of voice.
If you believe marketing should feel good and perform, we'd love to have you with us.
Overview
This role, reporting to the Brand & Marketing Director, is all about growing and maintaining our customer base. You'll lead the planning and optimisation of retention flows, loyalty programs, and paid performance - ensuring we meet repeat purchase rate. You'll also manage our paid targeting strategies and the agencies that implement them, to support the growth of our audiences.
Duties
* Own end-to-end CRM strategy, welcome, win-back, post-purchase, VIP, referral
* Produce personalisation/segmentation strategy
* Create and maintain automated email/SMS flows using Klaviyo
* Support Lead Graphic Designer by building day-to-day email's in Klaviyo
* Set and report on key retention and loyalty KPIs
* Manage paid social and search (Meta, Google, Pinterest) with agencies
* Work alongside our data analyst to create simple dashboards to track repeat rate, ROAS, segmentation performance etc.
* Coordinate with Lead Graphic Designer, briefing campaign assets (email, paid ads, landing pages)
* Work with Marketing Team to support seasonal campaign performance
Skills & Experience
* 2+ years in DTC CRM
* Klaviyo expert and proficient with GA4, Meta Ads, Google Ads
* Data confident - reporting, A/B testing, and funnel optimisation
* Collaborative and clear communicator, especially around goals and metrics
Job Types: Full-time, Permanent
Pay: £30,000.00-£35,000.00 per year
Benefits:
* On-site parking
* Store discount
Work Location: In person