Job Description
I'm seeking a Mobile Marketing Manager with a track record of running high-performance app campaigns to join a leading iGaming brand. You'll become part of a growing team helping to drive the next level of growth.
In this role, you'll collaborate with talented teams to deliver impactful mobile campaigns that generate measurable business results. Reporting to the Head of Mobile, you will own campaign performance, lead strategic partnerships, and bring fresh ideas to engagement and activation.
Key Responsibilities
1. Plan, optimise, and report on mobile campaigns across channels including app-to-app display, mobile DSPs, Apple Search Ads, UAC, and Meta App Campaigns.
2. Develop and execute high-performing monthly, quarterly, and annual strategies.
3. Monitor KPIs such as growth, conversion rates, CPA, and LTV to ensure each market meets its performance objectives.
4. Deliver data-driven insights and communicate results to senior stakeholders across multiple geographies.
5. Build and refine mobile strategies covering fraud prevention, creative optimisation, and conversion rate improvements.
6. Identify and test new channels to scale performance and diversify the marketing mix.
7. Drive automation, efficiency, and innovation in campaign management and reporting.
8. Work closely with analytics teams to enhance tracking, m...