About the Role
We are seeking a Sr Manager Segment Strategy to develop and embed audience segmentation and go-to-market (GTM) strategy across the Academic Leaders and Funders marketing team, enabling Elsevier to prioritize the right institutional audiences and align marketing resources to drive growth, retention, and relevance. This role sits at the heart of strategic planning, driving insight-led marketing that connects Elsevier’s portfolio to the needs of research institutions, funders, and governments.
Key Responsibilities
Strategy and planning
1. Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
2. Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
3. Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
4. Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
Campaign and GTM alignment
5. Embed segmentation and prioritization models into annual planning and campaign development
6. Provide strategic input into briefs, messaging, and positioning decisions
7. Support regional localization and field marketing alignment
Measurement and optimization
8. Monitor campaign performance by segment and recommend targeting refinements
9. Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
10. Report on segment-level progress against pipeline and engagement goals
Capability building
11. Contribute to team-wide GTM and persona frameworks
12. Enable broader marketing teams to adopt and apply segmentation in their daily work
13. Promote a customer-first, audience-led approach to planning across teams
Success Looks Like
14. Clear and actionable segmentation strategy adopted across campaign and planning processes
15. Marketing efforts are more targeted, resulting in increased engagement and ROI
16. Sales and Marketing are aligned on high-priority audiences and strategic focus areas
17. Regional teams feel equipped to tailor campaigns to local institutional priorities
18. Segment marketing becomes embedded in Elsevier’s approach to strategic planning and execution
Qualifications & Experience
19. 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning
20. Experience working in complex B2B environments such as publishing, SaaS, or education
21. Proven ability to lead the development of strategic frameworks and translate insights into action
Skills and attributes
22. Highly analytical, with strong skills in market and customer analysis
23. Strong planning and communication skills; able to influence and align across functions
24. Comfortable navigating ambiguity and making decisions based on incomplete information
25. Demonstrated ability to connect business goals to customer needs through marketing
Preferred experience
26. Familiarity with research institutions, academic stakeholders, or funding/government environments
27. Experience with persona development, campaign targeting, or key account analysis
28. Knowledge of field marketing and global-regional planning dynamics
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: ● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits ● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan ● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs ● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity ● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits ● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts ● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our or please contact 1-855-833-5120.
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams .
Please read our .