WHO I AM
* Seb Von, 24, CEO & founder of Screw Loose (about to turn 25 this april)
* Based in Bermondsey, London - grew up in London.
* Ex Yes Theory editor, worked with lots of creators as a storyteller / editor / director & founded Screw Loose June 2024 - now it’s grown to a 4 person team making out the box, viral, creative ads for some of the coolest & fastest growing brands in the world.
* Creative, extremely ambitious, high-energy, big picture thinker
* Naturally struggle with organisation, memory, and managing multiple tasks simultaneously
* Nice guy, will always back those who consistently work hard & always put their best foot forward. Get frustrated at people if they’re disrespectful, lazy or slack.
* I give lots of opportunities to people - everyone around me / those who work with me develop a lot as long as they’re good people!
* Care a ton about standards & creating the best videos in the world - greatness is my goal.
HOW I COMMUNICATE
* Think and communicate in voice notes & text messages & of course in person / in calls.
* Need replies back as text so I can action them (not voice notes back) as one of the most important things is time saving from my side.
* Casual and direct - no corporate fluff, I try to be considerate & phrase things nicely but sometimes i just get straight to the point, which I’m trying to do more.
* Want things executed, not instructions given back to me
* I get frustrated if people don’t acknowledge or respond to my messages timely - this applies more so to people who work with me.
HOW I WORK BEST
* Need someone to catch things falling through the cracks
* Need someone to completely take charge of all admin & organizational things in my life & business life - my life as a priority, then business secondary.
* Bad at calendaring - things need to go in immediately or they're forgotten. I’ll probably send screenshots on whatsapp of times ive agreed to meet someone & then assistant puts into calendar.
* Struggle to context-switch between creative and admin
* Work across multiple time zones (NY, London, Cape Town frequently)
SCREW LOOSE
* Gen-Z out the box creative advertising agency
* Only agency to have worked with MrBeast, Yes Theory, Simon Squibb, and Monte. Only agency to have worked with more tier 1 premium creators than anyone else 🇪🇺
* Growing fast
* Have a beautiful pink office in Southwark with space for 6.
* Goal = become Gen-z’s most revered creative agency (imagine you’re at the pub & people talk about this sick ad or stunt they saw & somebody’s like - that must be a screw loose thing).
* attitude: Be proactive, if you see something that could be better, fix it without waiting to be told.
PERSONAL
* Email:
* Mix of extroverted & introverted - get my energy from meeting awesome people, and people bring out the best in me - but also need time alone for a day or two after too much back to back time around everybody else.
THINGS I’M GOOD / GREAT AT:
* Very good networker
* Good at sales
* Good at leading & growing company as a whole
* Talented & v good at ideation
* Good creative director
* Very good editor & good storyteller
THINGS I’M NOT GOOD AT / DON’T ENJOY:
* Time management & organization
* managing calendar
* memory
* admin tasks
* paying staff & invoices
* creating & sending contracts
NON-NEGOTIABLES:
* Trust - I have to be able to trust this person with a lot of sensitive information, financial numbers, personal things & business finances.
* Reliability - don’t want to have sleepless nights over if I can rely on them.
* Get along with each other.
* Timely responding to my texts & messages - good communication is essential
* Highly organised / very capable at being highly organised
WHAT SUCCESS LOOKS LIKE
* I can be fully creative and fully in sales mode
* Not worry about admin at all - i just know that that whole side of the business & my life is handled.
* People in the company know what’s going on even if I don’t really (timelines & scheduling wise)
* I get a lot of my time back to do more pitching, sales & ideating. (right now i have my hand in most areas, but currently delegating out more in production & operations)
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