Head of Sales (Digital Agency) Location: Fully Remote (with access to London office). Type: Full‑time. Salary: £85,000 - £95,000 (DOE) + Benefits & Commission. About the Role We’re looking for a commercially driven Head of Sales to lead and scale our agency’s revenue function. This is a hands‑on leadership role for someone who combines strategic oversight with strong execution—particularly someone who has come up through an SDR (Sales Development Representative) background and understands how to build pipeline & close deals. You’ll own the full sales cycle, from outbound strategy and pipeline generation through to closing high‑value deals and nurturing long‑term client relationships. A critical component of this role is deep, hands‑on experience with Optimizely—using it not just as a selling point, but as a core part of shaping client solutions, leading conversations, and driving revenue. Key Responsibilities Sales Leadership & Strategy
Define and execute the overall sales strategy to drive consistent revenue growth Build, mentor, and scale a high‑performing sales team (SDRs and Account Executives) Establish clear KPIs, forecasts, and reporting frameworks
Pipeline Generation & SDR Excellence
Design and optimise outbound sales processes rooted in strong SDR fundamentals Implement scalable prospecting strategies across multiple channels Ensure consistent, high‑quality pipeline generation aligned with growth targets
Client Acquisition & Closing
Own and lead complex sales cycles from discovery to close Deliver compelling, consultative pitches with a strong emphasis on Optimizely‑led solutions Negotiate and close high‑value digital, experimentation, and personalisation engagements
Client Relationship Management
Act as a senior client‑facing leader, building trust with key accounts Lead strategic conversations around digital experience optimisation and experimentation Identify opportunities for upsell and long‑term partnerships
Platform & Expertise (Optimizely – Core Focus)
Act as a subject matter expert in Optimizely across experimentation, personalisation, and DXP capabilities Lead client discussions, demos, and solution design centred on Optimizely Work closely with technical and delivery teams to translate Optimizely capabilities into commercial value Position the agency as a leading Optimizely partner in the market
Required Experience & Skills
Proven track record in a senior sales role within a digital agency or similar environment Strong background in SDR / outbound‑led sales, with hands‑on experience building pipeline Demonstrated success in closing complex, high‑value deals Extensive, hands‑on experience with Optimizely is essential Experience selling or delivering Optimizely‑based solutions Ability to confidently lead client conversations and proposals centred on Optimizely Exceptional client‑facing and communication skills Commercially astute with strong negotiation capabilities
Nice to Have
Experience working with or selling AI‑driven solutions, personalisation platforms, or data‑led digital products Familiarity with how AI can enhance sales processes (e.g., prospecting, outreach personalisation, forecasting) Exposure to emerging trends in AI within digital experience, CRO, or marketing technology Experience managing and scaling sales teams
We encourage applications from all qualified candidates, regardless of race, gender, disability, or any other characteristic that makes them unique. #J-18808-Ljbffr