LEAD CRM AND EMAIL COORDINATOR
Key Highlights
Salary - £30,000-£35,000 plus bonus and excellent benefits package
Based in Lytham St Annes
Opportunity to lead and deliver multi-channel CRM campaigns across email, SMS and direct mail
Join an award-winning UK retail business with a strong people-first culture
Hybrid working - 3 days onsite
About the Client
Due to continued growth, we're recruiting for a Lead CRM and Email Coordinator to join a well-established and highly respected UK retail organisation. This business has built a reputation for delivering exceptional customer experiences and continues to invest heavily in its digital and customer engagement strategies.
This is an exciting opportunity for an experienced CRM professional to take ownership of customer communications, helping to drive engagement, retention and customer lifetime value through innovative and data-led campaigns.
Benefits
Competitive salary of £30,000-£35,000
Annual bonus scheme
33 days holiday including bank holidays
Additional paid day off for your birthday
Increasing holiday entitlement with long service
Generous employee discounts for you, family and friends
Pension scheme and life assurance
Enhanced maternity and paternity packages
Employee wellbeing support and counselling services
Charity and community initiatives
Career development within a highly regarded organisation
The Lead CRM and Email Coordinator Role
As the Lead CRM and Email Coordinator, you'll be responsible for planning, coordinating and delivering CRM campaigns across email, SMS and direct mail channels. Working closely with internal stakeholders, you'll manage campaign schedules, audience segmentation, creative briefing and deployment, ensuring every customer touchpoint is engaging, relevant and commercially effective.
You'll analyse campaign performance, provide actionable insights and continuously optimise activity to improve customer acquisition, retention and engagement. You'll also play a key role in database growth strategies, customer lifecycle communications and ensuring all CRM activity follows best practice across channels.
Lead CRM and Email Coordinator Essential Skills
Previous CRM experience within a similar role
Proven experience delivering CRM campaigns across email, SMS and direct mail
Strong analytical skills with the ability to interpret data and identify opportunities
Advanced Microsoft Excel skills
Experience with customer segmentation and lifecycle marketing
Commercial awareness with a results-driven mindset
Experience using Bloomreach or a similar ESP platform
Experience using Google Analytics or equivalent analytics tools
Excellent organisation and project management skills
Strong communication and stakeholder management abilities
Ability to manage multiple projects in a fast-paced environment
B2C retail experience
Knowledge of jewellery, watches, fashion or luxury retail sectors would be advantageous
To Be Considered
Please either apply through this advert or email me directly via .
For further information please call me on 01244 739 369 / 07719 051 883 .
By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.
Key Skills
CRM, Email Marketing, Lifecycle Marketing, Customer Retention, Customer Acquisition, SMS Marketing, Direct Mail, Campaign Management, Bloomreach, Google Analytics, Excel, Segmentation, CRM Strategy, Data Analysis, B2C Retail, Customer Engagement.
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