As our PPC Manager, you’ll take full ownership of planning, implementing, and optimising paid campaigns across platforms such as Google Ads, Meta, TikTok Shop, Google Merchant Centre, Pinterest and LinkedIn. You’ll bring a proven track record of delivering measurable ROI and play a key role in shaping client strategies within a collaborative agency environment.
Key Responsibilities
* Work with clients to onboard, manage and optimise multi-channel paid campaigns across Google Ads, Meta (Facebook & Instagram), TikTok Shop, Google Merchant Centre, Pinterest and LinkedIn
* Conduct in-depth keyword research, competitor analysis, and audience targeting
* Audit of existing campaigns, settings and tracking
* Develop and refine campaign structures, ad copy, and creative strategies
* Monitor campaign performance, adjust budgets and bids, and drive continuous improvement to meet KPIs
* Deliver regular performance reports with actionable insights for clients and the internal team
* Ensure product feeds are set up and optimised for platforms such as Google Merchant Centre and TikTok Shop
* Collaborate with SEO, content, and development teams to align paid campaigns with wider marketing objectives
* Stay up to date with platform updates, new ad formats, and industry trends
* Regular communication with clients to discuss performance
* Proactively plan for seasonal sales peaks
Benefits:
* Free on-site parking
* Work from home
* Bonus scheme
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