6 MONTH FTC - MARKETING MANAGER Develop and execute a comprehensive 1–3 year brand growth strategy, ensuring strong performance delivery in collaboration with the global team. Build the brand growth model and produce all key brand assets and guidelines. Define a clear, differentiated brand purpose supported by distinctive claims and a strong visual identity. Lead the creation of a digital-first communications plan in partnership with content and performance teams, balancing always-on activity with campaign moments. Develop a cohesive ecosystem of hero content designed to drive engagement and conversion across key digital touchpoints, and establish digital media principles to guide effective local market execution. Partner with the global innovation team to deliver a robust pipeline of new offerings aligned with growth ambitions. Shape opportunities across new products, line extensions, and packaging or pricing strategies to enhance availability and appeal across channels. Define clear executional guidelines, including pricing and promotional frameworks. Lead cross-functional and external partners to create and deliver world-class brand assets and activation materials. Monitor brand performance at a market level, identifying growth drivers and issues, implementing corrective actions, and sharing best practices across regions. Identify and evaluate opportunities for market or category expansion in collaboration with the global team, leveraging learnings from other successful brand models.