Lead the UK events strategy end-to-end, owning performance, targets and delivery!
I'm supporting a high-growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function!
The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition.
This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You'll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition - with webinars as the primary channel.
This is a hands-on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment.
Day to Day / Responsibilities
Full ownership of the events and seminars programme, with responsibility for revenue and performance targets
Leading a webinar-led events strategy designed to generate and convert sales opportunities
Planning and mapping future events while continuously improving current programmes
Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance
Detailed post-event analysis covering delegate quality, engagement and commercial outcomes
Working closely with Sales, Business Development and Sales Operations to ensure effective lead follow-up and opportunity conversion
Managing workflow, priorities and development of a small events team
Producing regular performance updates and insights for senior stakeholders
Overseeing event-related marketing copy and communications
Identifying opportunities to introduce new formats, approaches and improvements
What I'm Looking For
Proven experience delivering commercially successful events or webinars focused on new business growth
Strong understanding of sales cycles, lead generation and follow-up processes
Highly commercial mindset with a clear focus on ROI and revenue impact
Confident people leader able to motivate, coach and drive accountability
Strong analytical skills and confidence presenting performance data to senior stakeholders
Comfortable working in a fast-paced, performance-led environment
Experience using CRM systems and performance data
If you think in conversion rates, sales follow up and revenue impact - not just registrations - you'll feel right at home here!
47891CCR
INDMANS
Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy