Beauty Works retails luxury hair solutions, including ready to wear clip-ins, semi-permanent professional extensions and exclusive collaborations.Our hair extensions, aftercare products and electrical stylers have earned recognition amongst the beauty press and up and down the red carpet. Beauty Works operates internationally to both to salon professional and directly to consumers and is owned by a Beauty Industry Group based in Salt Lake City and has the largest share of the hair extensions market in the world.
Job Summary
The Social Media Assistant will be a key team member working in our Brand & PR department. Reporting to the Social Manager the Social Media Assistant will be focused on increasing brand awareness, engagement, revenue and audience growth across both retail and trade social platforms.
The ideal candidate will be both creative and analytical, work well under pressure, and be a great team player with excellent communication skills. You will be acutely socially aware and full of ideas, reacting first to social trends and initiating those best suited to our audience and brand messaging.
As a global business, social media is not a 9-5 role so it is expected that the candidate is comfortable with working some irregular hours as well as travel when required.
Role Outline
* Develop and deliver Beauty Works social media strategy, delivering KPIs relevant to each channel against brand and commercial objectives, such as increasing following and engagement metrics.
* Assist Social Manager with content plan and strategy for B2C and B2B.
* Shoot & edit content for all Beauty Works social channels.
* Understanding of the social media landscape and experience managing social media comms for like-minded brands.
* Ensure messaging and TOV is consistent across platforms.
* Maintain knowledge of new and emerging technologies and approaches to social media, and constantly review plans and implementation as a result of the changes in the landscape.
* Assist with monthly and quarterly reports for senior leadership, with clear actionable takeaways or recommendations for growth.
* Work closely with the wider brand team, supporting with administrative tasks like processing PR request order and sourcing and being involved in content plans for influencers and brand ambassadors to create bespoke assets for channels.
* Experienced in shooting and editing content on iphone.
* Support brand team in creating content at events/shoots.
Key Skills
* 1+ years experience in social media at a fast-paced company, start-up or agency environment - preferably with beauty experience.
* An enthusiasm for the Beauty Works brand, its communities and culture
* Attention to detail a pre-requisite
* Culture-obsessed – you are aware of what’s going on across beauty landscape and of current social trends
* Ability to form good working relationships with internal teams and external clients
* Project management skills and strong organisational skills
* Experience with editing apps to create social content.
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