The Planning Specialist role focuses on media strategy, cross‑channel integration, influencer collaboration, ad placement, and continuous innovation.
Responsibilities
* Media Strategy Formulation: Develop comprehensive media plans by analyzing market trends and aligning with corporate objectives; design budget frameworks balancing brand‑building and sales conversion goals to enhance marketing precision and business growth.
* Cross‑Channel Media Integration: Curate and synchronize digital and traditional media resources; create integrated marketing approaches tailored to campaigns while exploring innovative formats and partnerships to maximize resource impact.
* Influencer Collaboration Management: Identify and partner with KOLs/KOCs through targeted selection aligned with campaign goals; manage end‑to‑end partnerships from strategy to execution, expanding networks to achieve performance targets.
* Ad Placement & Optimization: Implement tracking systems to monitor reach, engagement, and conversion metrics; conduct data‑driven optimizations for cost‑efficiency and develop improvement plans to elevate media performance.
* Innovation & Continuous Improvement: Research industry trends to innovate partnership models and strategies; refine processes and skills through learning initiatives to drive personal and business growth.
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