Department: IT
Location: Send, Surrey
Overview
Berkeley Group IT (BGIT) provides a wide range of BAU (Business as Usual) and project services to 2,600+ colleagues in more than 20 operating companies across The Berkeley Group. Our vision is to be the Group’s technology partner of choice, delivering excellent service to a world class business.
Responsibilities
* This role will be based in Send (Woking) but will relocate to Cobham in the next 6 months. Access to a car essential due to office locations.
* Leading on content creation for our group channels for Instagram, Facebook, and YouTube.
* Managing the content calendar with a mix of your own content and curating content from the regional teams. Create the right mix of brand and local development content.
* Influencer/Creator management: Helping identify and work with relevant influencers and creators.
* Grow audience and engagement using boosting/paid advertising whilst coordinating with the performance manager and our media agency.
* Advise and support the local marketing managers on their local development social media accounts.
* Manage and grow internal use of Hootsuite: the group social media platform.
* Manage access and security for all social media accounts.
* Respond to customer comments and direct them to the appropriate customer service teams if follow-up or deeper conversation is required.
* Manage our group Trustpilot account.
* Oversee the regional Google My Business accounts (over 50 GMB pins/locations) and provide best practices to the regional teams.
* Stay current with social media platforms, industry trends, and best practices, and implement necessary updates.
* Working with the Performance Marketing Manager to improve our paid social media.
* Working with the wider digital team to help devise content to be used across various digital channels (Web, SEO and email).
* Analyse competitor social media activities.
* Maintain and reinforce messaging, brand voice, and tone.
Requirements
* Experience in running corporate social media in a large, complex organisation.
* Proven experience as a Social Media Manager, or similar role.
* Strong understanding of social media platforms, their respective audiences and strategic advantages.
* Frequent user of multiple social media channels, staying up to date on the latest social trends and best practices.
* Strong organisational skills with the ability to meet deadlines in a fast-paced environment, working from multiple offices.
* Excellent written and verbal communication skills including adapting copy to the Berkeley Tone of voice.
* Creative thinker with a keen eye for detail and a passion for content creation.
* Be able to adapt to the tone of voice of the business to ensure this is shown and consistent in all content.
Software skills
* Adobe video editing is preferable.
* Use of Canva Pro preferred.
* Use of Hootsuite is preferable.
Benefits
* 25 days annual leave, increasing with service to 33 days.
* Health and wellbeing benefits including Private Medical Insurance.
* Lifestyle benefits including access to an online discount platform.
* Berkeley Foundation volunteer day.
* Private pension plan.
* Group life assurance.
The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
Internal Applicants: If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.
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