Head of ecommerce

FUEL THE FUTURE: Head of Ecommerce (D2C, Amazon & TikTok Shop)


📍 Location: Steven Bartlett’s HQ in Shoreditch, London (5 days/week in-office)

🕰️ Role Type: Permanent / Full-Time

🚀 Start Date: ASAP

📈 Reports to: Head of Marketing

🇬🇧 Employment Eligibility: Must have full right to work in the UK


PerfectTed Overview


PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.


Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy.


At PerfectTed, we believe in PRICE—our core virtues that shape everything we do:

✨ Progress – We embrace growth, learning, and continuous improvement.

🔥 Resilience – Challenges don’t stop us; they push us to be better.

⚡ Intensity – We move fast and execute with passion and purpose.

🏆 Consistency – Greatness comes from showing up every day.

💡 Entrepreneurialism – We take ownership, think outside the box, and find solutions.


Role Overview

We’re hiring an Ecommerce & Marketplace Lead to own our D2C Shopify site, Amazon, and TikTok Shop. You’ll bring a technical and analytical backbone to the on-site experience, operations, and channel growth—from UX/CRO and merchandising to media and inventory health. You’ll work hand-in-hand with the Digital Marketing Manager (Growth) on traffic, landing pages and attribution, and with Operations on forecasting, fulfilment and customer experience.


Key Responsibilities

🛒 D2C (Shopify) Ownership & CRO

* Manage day-to-day account and site operations.
* Manage product listings, PDP optimisation, categorisation, pricing, stock status, and merchandising.
* Collaborate with the Digital Marketing Manager on on-site advertising placements, campaign landing pages, and CRO tests.
* Partner with the wider marketing team to align on creative/content needs for campaigns, PDPs, and subscription flows.
* Ensure operational excellence—site uptime, order fulfilment, returns/refund processes, and payment integrations.
* Implement growth strategies to improve CR, subscriptions, AOV, etc.


🛍️ Amazon (Seller Central) Management

* Lead account management and operations in partnership with an Amazon agency.
* Oversee catalogue health, listings optimisation, A+ Content, Brand Store updates, and backend keyword strategy.
* Work with the Digital Marketing Manager to set and refine Amazon Ads strategy (sponsored products/brands/display/video) for efficiency and growth.
* Collaborate with the marketing team to align PDP visuals, videos, and copy with brand guidelines.
* Monitor performance, inventory health, replenishment schedules, ranking, chargebacks, and Buy Box stability.


🎥 TikTok Shop & Social Commerce

* Lead account management and operations in partnership with a TikTok agency.
* Optimise product catalogue, ensure policy compliance, and optimise for conversion.
* Coordinate with creators and the Content team to produce high-performing shoppable assets and live shopping events.
* Track operational metrics such as fulfilment, return rates, and refund reasons.

⚙️ Operations, Trading & Readiness

* Partner with Ops on demand forecasting, replenishment and launch readiness (assets, pricing, inventory).
* Define pricing/promo guardrails, variant strategy and channel-specific bundles; protect contribution margin.


📈 Analytics, Reporting & Collaboration

* Build and maintain dashboards across D2C/Amazon/TikTok Shop (conversion, AOV, funnel health, share of voice, Buy Box, reviews).
* Run test-and-learn roadmaps (PDP elements, merchandising, badges, content formats) and present clear actions.
* Collaborate with Digital Marketing on landing pages, UTM hygiene, SEO for PDPs, and retail media alignment; brief Content on required PDP assets (video, imagery, FAQs).


Requirements

Must-Haves

* 6+ years in e-commerce/marketplace management with measurable D2C and Amazon growth.
* Strong technical aptitude: Shopify admin, GA4, tag/pixel hygiene, feed management, and basic troubleshooting.
* Amazon Seller Central proficiency (listings/A+ Content, Brand Store, PPC, FBA/FBM operations and compliance).
* Expert in analytics, forecasting and profitability (SKU-level margin, fees, shipping, returns).
* Excellent cross-functional communication, project management and stakeholder management.


Nice-to-Haves

* Experience launching/optimising TikTok Shop or similar social commerce channels.
* Experience with subscriptions/loyalty and additional marketplaces (eBay) or retail.com partners.


What We Offer

* Competitive salary + EMI options scheme (real equity upside in the UK’s fastest-growing brand)
* Private healthcare
* Career development budget – Courses, coaching, and tools to grow your career
* A stunning office space shared with inspiring, high-performing people you’ll learn from daily—including the Flight Story team and Steven Bartlett
* All the matcha you can drink ☕


TO APPLY: 👉 Please email your CV to kelly@perfectted.com.