Digital Marketing Specialist
Location: In person with hybrid flexibility across our portfolio of venues
Job Type: Full-time, Permanent
Love all things digital and hospitality?
At Viva Italia Group, we are inspired by vibrant culture, creativity and innovation. Our portfolio spans upscale dining, casual restaurants, event spaces, bars, takeaway concepts, specialist wine retail, and premium fashion and we are on a mission to make our brands shine.
We are looking for a Digital Marketing Specialist with a passion for hospitality, lifestyle, and performance-driven marketing. If you are ready to craft campaigns, optimise digital channels and help our brands thrive in a competitive market, this role is for you.
What You Will Do
As our Digital Marketing Specialist, you will be hands-on across all things digital, working closely with the Head of Marketing to deliver outstanding results.
* Paid Advertising – Run and optimise Google Ads and Meta campaigns, with a focus on driving bookings, footfall, loyalty and online sales.
* Local Presence – Manage and update Google Business Profiles (GBPs) across multiple venues and brands to maximise visibility.
* CRM & Email – Build, segment, and execute campaigns through SevenRooms CRM, ensuring communications drive engagement, bookings, and repeat visits.
* Website & Content – Keep websites fresh with regular updates, SEO-friendly content, and on-brand messaging across WordPress.
* Analytics & Reporting – Monitor performance in GA4, produce actionable insights and track ROI on all digital campaigns against core KPIs.
* Online Reputation Management – Monitor and support management of reviews across Google, TripAdvisor, OpenTable, and other platforms.
* Social Support – Collaborate with the team on content scheduling, paid social boosting, and performance analysis.
* Trendspotting – Stay ahead of digital trends in hospitality, retail, and lifestyle marketing, with a curiosity for testing emerging platforms like TikTok Ads or LinkedIn Ads.
* Content Creation – Write and adapt copy for ads, emails, and web pages.
* Photography, design, or video-editing skills are a plus but not required.
What We Are Looking For
* We need a digitally-savvy, detail-driven marketer with a proven track record of delivering results. To thrive in this role, you'll bring:
* 2-3 years experience in a digital marketing role (hospitality, retail, or lifestyle brand experience preferred) - but if you are confident about all things digital don't hesitate to apply
* Hands-on expertise with Google Ads, Meta Business Suite, WordPress, GA4, and analytics platforms.
* Experience using CRM systems (knowledge of SevenRooms is a plus).
* Strong skills in campaign optimisation, reporting, and performance tracking.
* Understanding of hospitality KPIs like bookings, covers, loyalty, footfall, and online reputation.
* A creative eye and the ability to write engaging, on-brand content.
* Confidence managing multiple brands and locations.
* Up-to-date knowledge of digital trends and tools, with curiosity for testing new platforms.
* Excellent organisational skills, with the ability to work independently and as part of a wider team.
* A positive, proactive approach and a genuine passion for hospitality and lifestyle marketing.
Why Join Viva Italia Group?
At Viva Italia Group, no two days are the same. You'll work across a diverse portfolio of restaurants, bars, retail, and fashion brands, gaining exposure to exciting projects and varied challenges.
In return for your expertise, we offer:
* Competitive salary
* Company pension
* Flexible working options (hybrid & multi-location across our venues)
* Staff discounts across our portfolio
* The chance to be part of a passionate, creative team with big ambitions