PROJECT OVERVIEW
We are producing a 2–2.5 minute cinematic 2D animated brand film for a clinical relationship assessment framework used by licensed therapists and counselors.
This video will live on:
• Homepage hero
• Sales page
• Email funnel
• Instagram (pinned + cutdowns)
This is NOT:
• A whiteboard video
• A SaaS template explainer
• A cartoon-style animation
• A high-energy marketing video
We are looking for a motion designer who can create emotionally intelligent, story-based animation with subtle character work and clean system graphics.
AUDIENCE
Licensed therapists and counselors (primarily female, clinically trained, emotionally literate).
Tone must feel:
• Warm and relational
• Grounded
• Professional
• Structurally intelligent
• Emotionally regulated
We are positioning this as a serious clinical framework — not a coaching product.
OBJECTIVE
Primary goal:
Drive purchases of our $47 entry product.
Secondary goal:
Position LoveWell as a long-term clinical framework that therapists can build their practice around.
The closing CTA must feel like a soft invitation — not a sales push.
Contract duration of less than 1 month. with 30 hours per week.
Mandatory skills: 2D Animation, Motion Graphics, Animation, Animated Explainer