The Marketing Manager is responsible for developing and implementing brand strategies that drive growth, strengthen brand equity, and deliver measurable results across multiple markets. This role involves ownership of a diverse portfolio of brands and requires close collaboration with senior marketing managers, category managers, sales teams, and external partners. The position is based in Dubai and covers activities primarily across the UAE and Oman.
Start Date: To be confirmed
Key Responsibilities
* Brand Management: Assess the market to identify and implement opportunities that maximize brand strength and sales volume.
* Ensure activities and events build brand equity and reinforce positioning in both customer and consumer mindsets.
* Conduct market research, competitive analysis, and marketing audits to evaluate program effectiveness.
* Develop structured brand plans and communicate them effectively, including budget allocation.
* Tactical Activities: Monitor and analyze brand performance across channels; identify growth opportunities and design trade programs.
* Develop and deliver initiatives targeting market growth.
* Partner with sales teams to review performance, address volume variations, and meet growth targets.
* Brand Agenda Development: Create and implement annual and quarterly brand plans; Set operational targets for distribution, visibility, and volume growth; Proactively explore new opportunities for marketing and consumer activities.
* Trade Marketing & A&P Management: Execute events, sponsorships, and activations within approved budgets; Manage brand marketing spend to ensure maximum value and alignment with brand objectives; Develop and oversee production of POS materials and marketing collateral; Coordinate with agencies to deliver impactful campaigns; Develop signage and POS materials aligned with customer requirements and brand positioning; Ensure effective in-market utilization of POS assets through collaboration with the sales team.
* Reporting & Meetings: Lead and present planned activity programs during monthly sales meetings; Prepare and deliver monthly performance reports for brand stakeholders
* Relationship Management: Maintain strong relationships with brand partners and act as an internal advocate; Adapt global brand strategies to fit local market needs; Represent the company at trade and sponsored events; Provide brand training to trade partners to increase sales and awareness.
Key Interfaces
* Reports to: Group Category Manager / Senior Marketing Manager
* Works closely with: Sales teams, retail managers, brand owners, agencies, and on-trade customers
Key Performance Indicators
* Development and execution of clear brand plans across channels.
* Growth in sales turnover, volume, and market share.
* Increased visibility and equity of key brands.
* Effective promotional activities and maximized ROI.
* High levels of customer satisfaction.
Candidate Profile
* Education: Degree or professional training in Marketing, Business, or related field.
* Experience: Minimum of 4 years in core marketing roles within FMCG, preferably in Beer or alcoholic beverages.
* Strong track record in brand building, trade marketing, and consumer engagement.
* Skills: Strong commercial and analytical abilities.
* Excellent communication and cross-cultural engagement skills.
* Ability to convert brand plans into actionable trade marketing programs.
* Meticulous planner with attention to detail while maintaining a strategic outlook.
* Performance-based annual bonus.
* Private medical insurance (self, spouse, up to 3 children).
* Annual economy flight tickets (self, spouse, up to 3 children).
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