Tourism continues to be one of Northern Irelands most recognisable good news stories. Tourism Northern Ireland is responsible for the development of tourism in Northern Ireland, supporting the tourism industry and for marketing the region as a tourist destination. As a non-departmental public body of the Department for the Economy, the organisation works closely with other tourism bodies to help develop the visitor economy. In 2023, almost two million overseas visitors chose to visit Northern Ireland, generating £1.2 billion in tourism expenditure. Around 70,000 people work in the industry, which accounts for nine-per-cent of all jobs in Northern Ireland. In addition, more than 70% of the jobs are located outside of the Belfast area, playing a critical role in breathing life into cities, towns and villages. Going forward, the tourism sector is well placed to deliver a more sustainable, more productive, regionally balanced economy which can deliver good jobs. Tourists increasingly want to engage with real life experiences which give them a sense of the culture and heritage of the places they are visiting, and Northern Ireland has that in abundance. Across the North, there has been an unprecedented growth in authentic, local tourism experiences which give visitors the opportunity to explore the local way of life and engage with local people. Tourism NIs consumer brand Embrace a Giant Spirit continues to go from strength to strength, encapsulating the spirit of the people, the warmth of the welcome and the authenticity of the visitor experience. Tourism NI is also closely involved in the tourism elements of the City and Growth Deal Programmes which will be crucial in helping to secure more spend from international visitors to the island. Following The 148th Open in 2019, there has been ongoing investment in Northern Ireland particularly in the accommodation sector with a number of new properties and acquisitions including the recently opened Dunluce Lodge in Portrush. This was also a particularly exciting year for tourism in Northern Ireland with The 153rd Open taking place at Royal Portrush. Northern Ireland has now become an increasingly popular destination for the lucrative golf and luxury segments of the tourism market. With 2025 now in full swing, there is certainly a lot to look forward to as Northern Ireland continues to showcase its world-class tourism offering. WEB CONTENT EDITOR GENERAL RESPONSIBILITY The overall purpose of this role is to provide support to the Visitor Information team with Tourism Northern Irelands contribution towards supporting the development of a productive, regionally balanced and sustainable tourism industry for all people and places in Northern Ireland which provides workers with good jobs and enriches its people, its economy and its guests. At Tourism Northern Ireland (Tourism NI), our overall objective is to increase visitor numbers and spend and the continued development of a world class destination. The Tourism NI Visitor Information team is a key component of the Marketing Division, providing inspirational and informative content on its flagship consumer platform; which received over 3 million visitors last year, across engaging content, itineraries and product listings. The Visitor Information team also works very closely in collaboration with local authority tourism partners and its sister international tourism agency, Tourism Ireland in delivering this content and information, and related projects. As a member of the Marketing Division, the Visitor Information team also works in regular close collaboration with the Social and Digital, Campaigns, Business Solutions, PR and Golf Marketing teams. MAIN DUTIES Working alongside the Visitor Information Manager, the Job Holder will be responsible for the following areas and activities: To manage the implementation of Tourism NIs content strategy and roll-out of content and editorial on To write inspirational, visitor-inspired, and search engine optimised content for publication on the Discover Northern Ireland website in line with the content plan, making it easier for visitors to choose Northern Ireland and make the most of any visit to best meet their preferences. Provide editorial leadership, manage internal content writers and outsourced contributors, to ensure that all content published is aligned to the interests and motivations of best prospect target segments and appropriately optimised. Build and publish pages on the website using the Content Management System (Simpleview, part of Granicus), while working with colleagues to ensure an excellent user experience on every occasion. To develop and implement a blog and engaging content strategy for the website, while working with colleagues and external contributors to publish inspirational blogs and content strategically aligned to a content plan and resonating with target market segments in Northern Ireland and the Republic of Ireland. To work in collaboration with the Social and Digital Media team to support and align excellent engaging content that can be published and promoted across social media and email marketing resulting in significant levels of engagement. To work with product database colleagues to ensure that curated product, event and offer listings are truly visitor inspired, aligned with the interests and motivations of our best prospect market segments, and written to the highest standards of accuracy and editorial excellence. To implement a content governance framework and maintenance schedule, ensuring that the relevant sections of the website are updated on a regular basis in line with the content plan. To closely collaborate with Tourism NIs media library co-ordinator ensuring website content maintains the highest standards of content governance. To provide editorial support for the production of printed and marketing collateral aligned to the content plan and the Visitor Information Plan. To support the implementation of the Northern Ireland Visitor Information Plan, including participation in action groups and workshops, and helping to deliver the workstreams associated with the roll-out of the plan. EMPLOYEE MANAGEMENT Support the Visitor Information Manager in recruiting, managing, motivating and developing the editorial and database team to ensure that all activities are undertaken professionally in an efficient and effective manner. Support the Visitor Information Manager to ensure that all activities are managed in line with Tourism NIs policies, procedures, values and behaviours. Provide Line Management responsibilities for employees within the Visitor Information team including motivation, coaching and learning and development. FINANCIAL MANAGEMENT Assist in the delivery of the Visitor Information Unit Plan and administer the budget line(s) for this job thus ensuring Value for Money (VFM) and adherence to Financial and Governance Policy and Procedures. Assist in the management of budget portfolios, ensuring that resources are used effectively and in accordance with Tourism NIs Financial and Governance Policies and Procedures. Liaise with internal and external colleagues in relation to Economic Appraisals and Business Cases as required. Assist in the administration of payments in line with Tourism NIs Financial Procedures related to the Visitor Information Unit. Provide regular budget reports to the Visitor Information Manager. Provide budget departmental returns. ADDITIONAL DUTIES Act as a central point of contact, including communicating with other Tourism NI units and external stakeholders as appropriate. Provide briefing material and draft responses and reports/emails as and when required by Tourism NIs Executive Leadership & Senior Management Teams/Management/Employees, the Board, the Department for the Economy, the NI Assembly, members of the tourism industry, and the general public within specified timelines and in an appropriate format. Assist in the delivery of project work within the Unit and across Tourism NI including representation at working groups and meetings. Contribute to the development of the Unit Plan, the achievement of tourism targets, and promote the corporate values and behaviours within the team and across the organisation. Provide cover for the Unit Manager when required to include decision making and attending meetings in their absence. Ensure that Unit processes adhere to the Tourism NI/Public Sector financial governance, policy and procedure, the FAM Framework and audit recommendations. Attend training as and when required and keep abreast of current developments in your area of work. Maintain, store, and dispose of Unit records in accordance with Tourism NIs information governance policy including the use of record management systems including Microsoft Teams, Dynamics 365 and SharePoint. Communicate with other Tourism NI units, as appropriate. Any other duties commensurate with the grade of the post as required by Tourism NI. This Job Description is new and has been written at a time of organisational change and it will be subject to review and amendment as the demands of the role and the organisation evolve. The job holder is therefore required to be flexible, adaptable and aware that they may be asked to perform tasks, duties and responsibilities which are not specifically detailed in the job description, but which are commensurate with the role and/or grade appointed or present an opportunity for development. PERSON SPECIFICATION ESSENTIAL CRITERIA EDUCATION, QUALIFICATIONS & EXPERIENCE OPTION 1 A relevant sixth-level qualification (undergraduate degree) in a related field such as Journalism, PR, Marketing or Digital Marketing as detailed in the qualification framework (see overleaf). AND A minimum of 2 years experience in writing, editing and optimising content for large websites, preferably within a tourism context or related industry. AND A minimum of 2 years experience using a Content Management System. OR OPTION 2 A minimum of 4 years experience in writing, editing and optimising content for large websites, preferably within a tourism context or related industry. AND A minimum of 4 years experience using a Content Management System. ESSENTIAL CRITERIA - Personal Effectiveness The Job Holder will also possess an excellent standard of: Analytical and Communication skills both oral and written, with demonstratable experience of consumer promotions and effective content. The ability to be creative and innovative in delivering solutions. Ability to work on own initiative and take the lead where necessary within a team environment. Sound organisational, planning, project and budget management skills including the ability to work to strict deadlines and prioritise tasks with attention to detail. Customer-focused care and a commitment to continuous improvement and the ability to build and manage strong relationships and successfully influence and engage with customers and stakeholders, both internal and external. DESIRABLE CRITERIA A minimum of 2 years experience of writing, editing and optimising content for digital channels, preferably within a travel or tourism context. AND Demonstrable experience of using Google Trends and Keyword Planner to deliver a SEO and content strategy, and experience of analytics packages including GA4 or Google Tag Manager. ADDITIONAL INFORMATION This is not an exhaustive list of duties and requirements. The nature of the organisation is such that it must respond to the dynamic environment in which it operates and the nature of duties, tasks, knowledge and skills required for this post will evolve and change in time. The Job Holder is expected to adapt to these changes and develop the role as a result. Applicants must also possess a current driving licence and use of a car for business purposes or have access to a form of transport which will permit the applicant to meet the requirements of the post in full. EQUALITY STATMENT Tourism NI is committed to equality and will comply with the Section 75 of the Northern Ireland Act (1998) statutory duties which requires designated public authorities to have due regard to the need to promote equality of opportunity in relation to the nine equality categories and to have regard to the desirability of promoting good relations between persons of different religious belief; political opinion; and racial group. The Disability Discrimination Act (1995) Section 49A requires designated public authorities to have due regard to the need to promote positive attitudes towards disabled persons, and to the need to encourage participation by disabled persons in public life. QUALIFICATION FRAMEWORK Some roles within Tourism Northern Ireland require a specific or minimum level of education which will be stipulated in the essential criteria for the role. When stating a particular qualification level, Tourism Northern Ireland will accept those at, or equivalent to, recognised list of Qualification Levels. FOR FULL APPLICATION PACK PLEASE VISIT click Apply below. COMPLETING APPLICATIONS Those wishing to apply should submit an completed application via no later than 12 noon/23.59 (Delete as appropriate) on Monday 15th September 2025. CVs will not be accepted as a substitute/supplement to the application form. TOURISM NI IS AN EQUAL OPPORTUNITIES EMPLOYER