SEO Specialist
£40,000 - £45,000
Cheshire
Hybrid: 2 in 3 WFH
Retail
The Brand:
* Iconic D2C heritage brand. 50+ years trading
* £100million+ turnover
* They have stayed true to their core brand identity to stand the test of time and become market leaders
* Growth firmly on the agenda including expanding their product and service offering, further international growth
* Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
* Fantastic reputation from employees. Known for their positive culture.
Key responsibilities include:
* Support continued development of the brands SEO roadmap and strategy across multiple websites.
* Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand.
* Able to undertake technical, link and content audits to identify and address performance issues and optimisation opportunities.
* Demonstrated ability to research and implement SEO and Content strategies and understanding of how content affects organic rankings and traffic
* Woking with the wider Digital team to ensure SEO focus across digital campaigns.
* Reporting on effectiveness of SEO and identification of problem areas that may affect search engine rankings
* Maintain awareness of the industry and competitor’s activity to develop informed strategies
* Support other internal teams to make sure SEO best practices are followed, Digital, Dev and Content
Skills & Experiences:
* A successful track record within SEO with an agency or in-house
* Deep knowledge of SEO and analytical tools such as Google Analytics, Google Search, GA4, keyword monitoring tools.
* Demonstrable success in SEO planning and understanding of SEO best practice.
* Excellent interpersonal skills and a team player
* Excellent organisation and time management skills.