Are you an experienced Digital Marketing Manager (Data & Analytics Focus) with a minimum of 3 years' experience looking for a new challenge?
SDS are 29 years old and we are a growing, ambitious, industry leading Engineering company. We have a new opportunity for a self-motivated, highly capable, experienced Digital Marketing Manager (Data & Analytics Focus) to join our growing team.
The successful candidate will be an ownership driven person with a results mindset to build a data-driven engine for the future growth and success of the company. The opportunity exists to create a newly redesigned marketing function from the ground up whilst building on already successful business. The person will have the opportunity to have a direct impact on the future direction of our marketing and sales direction and ongoing progress of the company.
You will initially own the entire marketing funnel, with a primary focus on measurable results. Your mission is to not just generate activity, but to build a predictable pipeline of qualified leads and demonstrate clear return on investment (ROI) encompassing also our extensive existing client and database.
Job Title: Digital Marketing Manager (Data & Analytics Focus)
Location
: Bristol, UK Hybrid (Office based minimum 3, ideally 4 days & working from home)
Salary:
Full time salary £37,000 - £44,000, based on experience with the potential of future bonus
earnings.
Your core responsibilities will be:
* Manage ZOHO for Marketing & Lead Management: Use ZOHO for marketing campaigns & meticulously track the entire lead lifecycle. You will define what constitutes a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) and use ZOHO to monitor that journey.
* Content Strategy & SEO: Develop a content calendar based on keyword research, competitor analysis, and performance data. You won't just create content; you'll measure its impact on traffic, lead generation, and search rankings.
* Performance Marketing: Design, launch, and relentlessly optimise paid advertising campaigns (Google Ads, LinkedIn, Email campaigns, YouTube), focusing on metrics like Customer Acquisition costs (CAC), Conversion Rates, and customer average transactions and engagement for new customers. Equally create and implement strategies to keep existing customers engaged to increase customer retention.
* Data Analysis & Reporting: You will work with Google Analytics, ZOHO and ad platforms to track performance, identify trends, and build reports that connect marketing spend directly to business goals (MQLs, SQLs, and revenue). In addition to this, incorporating and using AI on our marketing efforts moving forward.
* Testing & Optimisation: Systematically use A/B testing on landing pages, ad copy, and email campaigns to continuously improve performance.
You Are: An Analytical & Proactive Marketer
* You are a "full-stack" marketer who is passionate about using data to make smart decisions. You're as comfortable in a spreadsheet as you are writing compelling copy and possess a wide range of skills across various marketing disciplines.
* You have 3+ years of experience in a hands-on digital marketing role and experience using ZOHO a major advantage
* You have a proven, deep understanding of Marketing Analytics. You can read reports, set up goals, analyse user funnels and derive actionable insights.
* You have hands-on experience managing performance-based PPC campaigns with a focus on ROI.
* You are highly numerate and have experience building reports that track key business metrics (MQL, SQL, CPA).
* You are a 'doer' – comfortable with both strategy and hands-on execution of marketing content creation.
* You are a natural problem-solver, driven by curiosity and a desire to find out what works
* You are an excellent communicator, able to translate complex data into clear, concise recommendations.
* You have experience using Microsoft Business Central and Power BI a very useful advantage
* You love and passion for what you do as do we.
Benefits of working with us
* A competitive salary and performance-based bonus potential.
* The autonomy and ownership to build a marketing department your way.
* A flexible and supportive work environment.
* A budget for the tools and advertising you need to succeed.
* The opportunity to be a key player in a growing business.
* 25 days holiday plus statutory bank holidays
* Pension Scheme
* Employed Status
* Full Time 38.75 Hours per week with 45 mins for lunch, Monday – Friday 8.30am – 5.15pm and 4pm finish on Friday
* Onsite parking
If you're ready to take ownership and build a marketing engine powered by data, we'd love to hear from you. Please send your cv to in the first instance.
Strictly no agencies