PE Global is currently recruiting for a Consumer Engagement Strategist – B2B for a leading multi-national Pharma client based in Basingstoke.
This is an initial 12 months contract position working hybrid 2 days from home and 3 in the office.
Pay rate between £26.17-£34.89 per hour depending on experience.
Partnering closely with brands and cross-functional partners.
segmentation, personas, landscape, ability to operate & regulatory environment.
Working closely the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact.
Working closely with legal and regulatory to ensure all content is compliant.
Working closely with BI&A, but ultimately responsible for measurement, monitoring and optimisation of consumer campaigns to ensure continuous improvement.
Bachelor's degree
Proven experience of over 7+ years in consumer marketing.
Ideally experience in FMCG or Retail or Personal Care/Beauty industry or D2C focus
Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
In-depth knowledge of consumer data, insights & planning techniques and tools.
Experience working with agencies: media, creative & research.
High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Resilience & experience in driving consumer transformation within a healthcare setting.