Head of Experiential - Hybrid - Berkshire
Package - £80 - 110k + Benefits + BonusFull-Time | Permanent
Are you ready to redefine how brands show up in the real world?
Were looking for a Head of Experiential to lead bold, immersive, retail-focused brand experiences that captivate shoppers, shift behaviour, and drive measurable commercial impact.This is a role for a visionary leadersomeone who blends creativity, strategy, and commercial thinking to elevate brand interactions and transform the in-store experience.Your MissionTake ownership of the experiential function and lead the development of innovative retail experience campaigns. Youll guide a passionate team, shape future-focused strategies, and drive growth through new business wins and deeper, insight-led client partnerships.What Youll Lead
* Innovation First: Transform traditional retail marketing by reshaping and elevating our experiential offering.
* Business Growth: Drive new business opportunities while growing and developing existing client relationships.
* Retail Expertise: Be the authority on shopper behaviour, retail trends, and omnichannel brand engagement.
* Creative Direction: Inspire your team to produce standout experiential campaigns that fuse commercial goals with creative excellence.
* Commercial Ownership: Oversee revenue, margin, and performance metrics to ensure strong financial success.
How Youll Lead
* Build, motivate, and empower a high-performing creative and commercial team.
* Drive a culture of excellence, innovation, and accountability.
* Influence senior stakeholders with strong insight, foresight, and strategic thought leadership.
* Challenge conventional thinking and champion transformation across all experiential touchpoints.
What Youll Bring
* Proven experience leading high-impact experiential or retail-focused teams within FMCG, alcohol, consumer tech, or related industries.
* A unique blend of creativity and strategic thinkingable to shape big ideas and deliver meticulous execution.
* A strong track record of winning new business and growing client accounts through results-driven, insight-based work.
* Deep understanding of the retail landscape, shopper psychology, and how bricks-and-mortar spaces evolve within the digital age.
* Confidence working with senior stakeholders and leading cross-functional teams.
Your Impact
* Transform Retail: Turn everyday shopping into unforgettable brand experiences.
* Elevate Brands: Help brands become category leaders through strategic, creative, in-store activations.
* Drive Growth: Play a key role in expanding the experiential capability and its commercial success.
You Are
* A natural leader who inspires, energises, and elevates teams.
* A challenger who sees opportunity in every obstacle.
* A collaborator who builds trusted relationships.
* A visionary with the courage to redefine what's possible in experiential marketing.