Area Sales Manager – South West – Electrical Products
£45-50k basic (DOE) + Car Allowance + Uncapped Commission + Benefits
Overview
An exciting opportunity for an experienced distribution sales professional to join a well-established manufacturer within the electrical sector.
This role is focused on driving demand through electrical wholesalers, supporting partner sales teams and engaging with contractors to maximise market share across a defined territory.
You will take ownership of a regional patch, developing key relationships, increasing product awareness and delivering sustainable, long-term sales growth.
Key Responsibilities
• Driving sales growth through electrical wholesale partners across the region
• Building and developing strong relationships with distributor branch teams
• Supporting and influencing contractor demand to create pull-through sales
• Delivering product training and trade events at branch and regional level
• Managing and developing a defined distributor network
• Identifying and converting new business opportunities within the territory
• Preparing quotations and supporting project opportunities
• Ensuring partners have effective marketing support and product visibility
• Maintaining strong awareness of competitor activity and market trends
• Providing regular pipeline updates and market feedback
Requirements
• Proven experience in electrical distribution or manufacturer-led sales
• Strong background selling via electrical wholesalers
• Experience with wiring accessories, circuit protection or similar products
• Track record of achieving and exceeding sales targets
• Ability to influence both distributor teams and contractors
• Strong territory planning and pipeline management skills
• Confident communicator with excellent relationship-building ability
• Commercially aware with strong negotiation skills
• IT literate with CRM experience desirable
• Full UK driving licence and willingness to travel