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Marketing manager - volunteer

Belfast
eduSOIL
Marketing manager
€42,500 a year
Posted: 25 March
Offer description

Lead marketing strategy to grow global reach and impact. Manage campaigns, digital channels, and brand messaging while collaborating across teams. Ideal for a creative, strategic thinker seeking hands‑on leadership experience in purpose‑driven marketing.

What difference will you make?

This role will play a critical part in strengthening the organisation’s overall visibility and positioning by developing and executing a clear, cohesive marketing strategy. By ensuring consistent messaging and branding across all channels, it will help build trust, credibility, and recognition among target audiences, including schools, partners, and supporters. This increased visibility will directly support outreach, awareness, and long‑term growth.

In addition, the Marketing Manager will drive audience engagement and acquisition through well‑planned campaigns and digital initiatives. By analysing performance data and optimising strategies, the role will ensure resources are used effectively to maximise impact. It will also help attract new partners, collaborators, and potential funders, supporting both expansion and sustainability of the organisation’s programmes.

Furthermore, this role will enhance internal collaboration by aligning marketing efforts with product, design, and community teams. It will ensure that campaigns accurately reflect the organisation’s mission and values while amplifying its social impact. Ultimately, the role will contribute to building a strong, engaged global community and positioning the organisation for scalable, long‑term success.


Essential Skills & Experience

* Experience in marketing, digital marketing, or brand management
* Strong understanding of marketing strategy and campaign execution
* Knowledge of social media platforms and digital tools
* Analytical skills to track and measure performance
* Excellent communication and copywriting skills


Desirable (but Not Required)

* Experience in social enterprise, education, or wellbeing sectors
* Familiarity with SEO, email marketing, or paid advertising
* Experience with tools like Google Analytics, HubSpot, or Mailchimp
* Background in content marketing or storytelling


Personal Attributes

* Creative and strategic thinker
* Self‑motivated and proactive
* Strong organisational and leadership skills
* Collaborative and team‑oriented
* Passionate about social impact and community building


What You’ll Gain

* Hands‑on experience leading marketing strategy
* Opportunity to build a strong professional portfolio
* Experience working with a global, mission‑driven team
* Development of leadership and strategic skills
* The chance to create meaningful impact through your work

Hybrid


What will you be doing?


Key Responsibilities

* Develop and implement a comprehensive marketing strategy
* Plan and execute multi‑channel marketing campaigns
* Oversee brand positioning and messaging across all platforms
* Manage and grow digital marketing channels (social media, website, email)
* Coordinate product and campaign launches
* Analyse marketing performance and optimise strategiesCollaborate with design, product, and content teams
* Manage content planning and storytelling initiatives
* Identify new growth opportunities and partnerships
* Ensure consistency in brand voice and visual identity
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