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Qualitative researcher

Mansfield
Vanilla Recruitment
€37,500 a year
Posted: 23 March
Offer description

A respected insight consultancy with a strong reputation for delivering thoughtful, human‑centred research is seeking a talented Qualitative Researcher to join their expanding team. Known for combining traditional qualitative depth with innovative behavioural methods, the company helps brands understand real people, real behaviours, and real‑world decision‑making through strategic, insight‑driven research.

This is an exciting opportunity for an experienced qualitative researcher who thrives in a collaborative environment and is passionate about uncovering meaningful human insights. The successful candidate will play a key role in leading and delivering high‑quality research across a variety of categories, methodologies, and client challenges.


Hours

Working hours Monday to Friday, 9:00am – 5:30pm


Location

4 days onsite in Mansfield, 1 day WFH


Benefits

Professional development opportunities and exposure to innovative research tools, Free parking, Employee wellbeing initiatives


Duties and Responsibilities

* Leading qualitative research projects using both traditional methods and newer behavioural approaches
* Moderating group discussions, depth interviews, and other qualitative sessions with confidence and skill
* Supporting the delivery of scalable and digital methods, including online communities, video diaries, digital ethnography, and AI‑assisted research techniques.
* Conducting high‑quality analysis and translating complex qualitative findings into clear, actionable insights
* Collaborating with senior researchers and behavioural specialists to blend deep insight with broader customer input
* Contributing to innovation by exploring and adopting new qualitative tools and techniques


Required Skills and Experience

* Strong moderation skills across both groups and one‑to‑one interviews
* Demonstrable ability to analyse qualitative data and develop strategic insights
* Experience working on customer experience, brand, or innovation‑focused projects
* Desirable experience with online communities, diary studies, digital ethnography, mixed‑method approaches, or AI‑supported moderation and analysis
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