About Brompton: Brompton Bicycle is not just a brand; it's a symbol of innovative urban mobility. Founded in London in 1975, we have become a bit of a global icon, with our easily recognisable design and unwavering commitment to making city cycling smarter and more accessible. At the heart of our success is our ingenious foldable bike a testament to British engineering excellence. The compact and portable bicycles have revolutionised urban transportation, offering a practical and eco-friendly solution for navigating bustling cityscapes. Our dedication to sustainability, quality craftsmanship, and stylish design has earned us a loyal following of cycling enthusiasts and commuters worldwide. We are on a mission to create greener, more efficient cities and dedicated to our motto Create Urban Freedom for Happier Lives. If you're ready to pedal your career in a new direction and be a part of something truly special, read on to learn more about this exciting opportunity The Global Marketing Director role: Reporting to the Chief Commercial Officer and based in our London HQ, you will be: Responsible for the full breadth of marketing for Brompton globally, setting the strategic framework and guidelines for teams to create full-funnel strategies and initiatives tailored to each market Responsible for increasing the brand awareness and desirability at global scale. Leading a global centre of excellence covering Brand, Customer and Performance marketing, supporting in-market teams across Europe, Asia and America. The guardian of the brand, responsible for innovating and enhancing Bromptons brand position bringing the energy and passion commensurate with that remit. Developing, engaging and scaling the avid Brompton community and new audiences to help drive us to new commercial heights Building and managing budgets that drive demonstrable ROI and outcomes Attracting and retaining exceptional talent across the full spectrum of marketing disciplines Create globally relevant marketing campaigns that will be activated and amplified by local / regional marketing teams. Create frameworks for integrated marketing campaigns that span across the full-funnel including digital, social media, PR, and offline marketing. Lead and develop compelling and relevant content to engage customers at every stage of the customer journey. Utilize storytelling, visual content, and interactive experiences to capture audience attention and drive brand affinity. Identify strategic partnerships and collaborations that align with Brompton Bikes' brand values and target audience. Leverage partnerships to expand reach, enhance brand credibility, and drive mutual benefits. Set strategy for Customer Segmentation, personalisation, automation, journey mapping, retention & loyalty. Who you are: A strong visionary and strategic leader whove lead marketing teams regionally or globally todrive excellence in strategy execution and campaign performance. Driven and ambitious, you foster a collaborative and innovative team culture that encourages creativity and continuous improvement. Ability to strategically position and evolve a brand to capture both luxury and utilitarian aspects, while establishing dominance in a sector Inspire: lead through others and influence a variety of stakeholders up to and including the C-suite and board Strategic mindset: conceptualise how to deliver significant growth, and be able to execute it. Extremely data fluent: able to make informed decisions and credibly challenge conventional wisdoms. Customer-focussed: establish a comprehensive view of customer segments and behaviours and ensure everything Brompton does puts the customer first. Talent for storytelling and emotional brand building to create iconic, aspirational campaigns for the Brompton brand. Proven track record of delivering famous, effective, and memorable marketing initiatives via a high talent organisation Appreciation of the role of technology in enabling and accelerating a modern marketing function, and able to drive a roadmap in partnership with technical teams. Understands the role of a premium brand; maintain and grow brand equity and leverage its value. Desired Experience: Demonstrated track record of successfully scaling and leading marketing for a substantial global consumer brand, driving significant revenue growth and dominance as a player in their market segment. Experience as a functional leader in international, matrixed organisations. Significant experience in omni-channel retail and ecommerce; with both D2C and B2B channel exposure You might not tick all the boxes, and thats okay, we still encourage you to apply. Here at Brompton we are always looking for people that share the same values and attitudes as we do, as we continue to build diverse teams and a sense of community which is made stronger by each new individual who joins. Sustainability and Health & Safety Responsibility: Set targets for your teams to achieve Brompton sustainability and H&S goals, monitor performance and initiate actions for continuous improvement and objective achievement. Plan your departments projects in line with Bromptons sustainability goals and Health & Safety Management System and objectives, always seeking to design Sustainability, Health & Safety and wellbeing into the process. Benefits at Brompton: Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills. Flexible working 9 Day Fortnight - This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off. Annual Leave 25 days annual leave, plus all UK bank holidays. Competitive Salary Plus workplace pension scheme and profit share bonus. Brompton Discount - Get ready to bike in style, as all employees receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too. Social activities - Throughout the year enjoy time with your colleagues as we host an annual Summer and Christmas party, annual bike rides (both inside and outside the UK), Birthday breakfast, volunteering activities and family fun days just to name a few. Learning and Development - Access to free Linkedin Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities. Benefits - Workplace Pension Scheme, Care and Health Support, Flexible Working, Cycle to Work Scheme and other benefits. Mental Health We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges. Theres also Head Space, Bromptons approved wellness program for employees. Paid Leave We offer an enhanced Family, Paternity and Maternity leave pay. Brompton was listed amongst the best UK workplaces in 2020 and was awarded silver investors in People Accreditation and London Living Wage Employer in 2021. Diversity, Equality and Inclusion Commitment Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if youre passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.